Entrepreneurs land deal to put enterprise books into all UK primary schools

A new series of children’s books that champion enterprise and innovation could help to create the next generation of entrepreneurs in the South West.

Clever Tykes children’s books introduce important life skills through positive, entrepreneurial role models for children aged six to nine.

Ben and Jodie Cook, creators of the Clever Tykes children’s storybooks, have secured a deal with Lloyds Banking Group that will see a copy of the series delivered to each and every primary school in the UK.

The storybooks inspire resourceful, innovative and enterprising behaviour and have generated interest from across the globe after their inclusion in a national government report, “Enterprise for All”. They will now be enjoyed by millions of children in over 23,000 schools.

The idea was inspired after Ben and Jodie, founders of JC Social Media, discovered the evidence between role models and entrepreneurial intention, but found too few positive business role models for children. The pair set about creating three stories that introduced important life skills and attitudes to children aged six to nine. Lloyds Banking Group hopes they can help inspire a generation of children.

“We are delighted to be able to support Clever Tykes, which we hope will develop much-needed skills. As part of our ambition to help Britain prosper we strongly believe that investing in educating children in innovation and enterprise will not only benefit young people, but ultimately also the communities in which they live” said Stephen Noakes, Lloyds Banking Group’s Ambassador for the South West.

“It’s an incredibly exciting time for Clever Tykes and primary enterprise education,” co-founder Ben Cook commented, “we’ve seen the positive changes in children’s behaviour having read our stories and we’re delighted that thousands more will benefit.”

The national roll-out package includes the development of the UK’s first digital enterprise portal. This will enable schools to download the books and will give them access to a raft of enterprise education resources which can be built into various areas of the curriculum.

Find out more about the books at http://www.clevertykes.com/