The Business of Music: Abbas Sharif Alaskari’s Strategies for Independent Artists to Build a Sustainable Career

The music industry has evolved dramatically in the last decade, offering independent artists more opportunities than ever before. However, with opportunity comes competition, and building a sustainable career requires more than just talent. Abbas Sharif Al askari, a seasoned guitarist, composer, and music producer, has navigated the complexities of both the UK and UAE music scenes. Drawing from his experience, here are essential strategies to help independent artists create a lasting and financially viable music career.

1. Develop a Unique Sound and Brand

In today’s digital age, standing out is crucial. Abbas Sharif Alaskari emphasizes the importance of having a signature sound and a cohesive brand identity.

Find Your Niche: Experiment with different styles to create a sound that is distinctly yours.
Visual Identity: Your album artwork, social media aesthetics, and stage presence should align with your music.
Storytelling Matters: Fans connect with personal stories. Share your journey through interviews, blogs, and behind-the-scenes content.

2. Diversify Revenue Streams

Relying solely on live performances is no longer viable. Abbas suggests multiple income streams to maintain financial stability:

Streaming & Digital Sales: Distribute your music on platforms like Spotify, Apple Music, and Bandcamp.
Merchandising: Sell custom T-shirts, vinyl records, and digital downloads.
Live Shows & Online Concerts: Utilize both physical gigs and virtual platforms like Twitch or StageIt.
Session Work & Teaching: Offer guitar lessons, music production services, or collaborate as a session musician.
Licensing & Sync Deals: Get your music featured in films, commercials, and video games.

3. Build an Engaged Community

A loyal fanbase is more valuable than millions of passive listeners. Abbas stresses the importance of engagement:

Social Media Consistency: Post regularly on Instagram, TikTok, and YouTube.
Email Marketing: Collect fan emails and send exclusive content, updates, and offers.
Patreon & Crowdfunding: Platforms like Patreon allow direct fan support, funding your projects in exchange for exclusive content.
Networking: Build relationships with other musicians, producers, and industry professionals to open doors to new opportunities.

4. Master the Art of Self-Promotion

Independent artists must take control of their own marketing. Abbas highlights key promotional tactics:

Press & Blogs: Send press releases to music blogs and online magazines.
Collaborations: Work with other artists to cross-promote and tap into new audiences.
Content Creation: Share behind-the-scenes videos, tutorials, and personal vlogs to connect with your audience.
SEO & Advertising: Optimize your website and invest in social media ads to reach potential fans.

5. Invest in Quality Production & Live Performance

Professionalism is key. Abbas emphasizes that quality production and live shows can set you apart:

Home Studio Setup: Invest in a good microphone, audio interface, and DAW for professional-quality recordings.
Live Performance Skills: Rehearse thoroughly and ensure your stage presence is captivating.
Music Videos: High-quality visuals enhance your music and improve discoverability online.

6. Adapt to Industry Trends

The music industry is constantly changing. Abbas advises staying informed:

Follow Industry News: Stay updated on trends through platforms like Billboard, Rolling Stone, and Music Business Worldwide.
Learn New Skills: Improve your understanding of music marketing, production, and management.
Experiment with Emerging Platforms: TikTok, Reels, and AI-driven music tools are shaping the future of music promotion.

Conclusion

Building a sustainable music career is a marathon, not a sprint. Abbas Sharif Alaskari’s journey showcases the power of resilience, adaptability, and strategic planning. By cultivating a unique sound, diversifying income streams, engaging with fans, and staying ahead of industry trends, independent artists can carve out a long-lasting career in music. Success is not just about talent—it’s about smart business decisions and consistent effort.