Business

How Personalisation Is Changing Consumer Preferences

Consumer expectations have shifted significantly over the years, with more people seeking personalised experiences that cater to their unique preferences. Generic, one-size-fits-all marketing is no longer enough to capture attention or build loyalty. Businesses that embrace personalisation are better positioned to connect with their audience on a deeper level, driving engagement, trust, and long-term success.

For business owners in the marketing niche, understanding and leveraging personalisation isn’t just a competitive advantage – it’s essential. This article explores how...

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Simon Wells

Simon Wells

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Why Choosing the Right Technological Support Matters for Growth

Authored by Simon Wells
Posted: Wed, 01/29/2025 - 8:43am

From streamlining operations to enhancing customer experiences, the right technological support is integral to staying competitive. However, not all tech solutions are created equal, and selecting the right support can be the difference between stagnation and progress.

Enhancing Efficiency and Productivity

One of the most significant benefits of choosing the right technological support is the boost it provides to efficiency and productivity. Tailored solutions can automate repetitive tasks, allowing employees to focus on more strategic activities. For instance, cloud-based...

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Unlocking Business Potential with Affordable Local SEO Services

Authored by Ellie Green
Posted: Tue, 01/28/2025 - 9:31pm

In today's digital age, establishing a robust online presence is crucial for businesses aiming to connect with local customers. Affordable local SEO services offer a cost-effective solution to enhance visibility in local search results, driving traffic and increasing revenue. By collaborating with local SEO specialists, businesses can implement tailored strategies that resonate with their target audience.

Understanding Affordable Local SEO Services

Local SEO focuses on optimizing a business's online presence to attract customers from specific geographic areas. Affordable local...

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Members of the K3BTG team are pictured at Exeter Science Park with Matt Roach, ESP head of operation

Business technology company selects Exeter Science Park for development arm

K3 Business Technology Group (K3 BTG), a leading provider of cutting-edge software solutions for the fashion and retail sectors, is relocating its specialist development team to Exeter Science Park .

K3 BTG empowers retailers by integrating advanced technologies, including artificial intelligence, to automate processes, generate intelligent insights, and adapt to evolving market trends.

Included in its products is K3 MStore, which has been developed by its retail solutions division. K3 MStore is software specifically tailored for visitor attractions, offering a system...

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Senior team appointments boosts Porter Dodson's Exeter Office (left to right Susanah Emson, Louise Minifie, Antonia Power)

Top 200 law firm bolsters Exeter team with string of senior appointments

Porter Dodson, the UK Top 200 law firm, has announced the appointment of three senior solicitors to its rapidly growing Exeter office at Dix’s Field near Southernhay.

Antonia Power, who specialises in corporate and commercial law, joins the firm as Head of Commercial law for Devon and is leading the Porter Dodson’s ‘General Counsel Services’ offering for SME businesses. Prior to joining the firm, Antonia spent seven years at a major regional law firm and a further nine years as General Counsel and advisor to senior leadership teams within fast-growth technology companies....

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Exploring London's Private Schools: Employment Landscape and Opportunities

Authored by Simon Wells
Posted: Fri, 01/24/2025 - 11:26pm

London is a city identified with its advanced educational background and has a sizable number of private schools that can call for students of all categories. Understanding the working scenario in such an institution is crucial for educators or professionals looking forward to a career in this line. This paper examines the number of private schools in London, recent employment data, typical staff hired, related salaries, and reasons why working in private schools is preferred or not over working in public ones.

Number of Private Schools in London

According to the Independent...

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High Impact Ideas For Your Next Corporate Event

Authored by Simon Wells
Posted: Fri, 01/24/2025 - 3:35pm

Corporate events are an excellent opportunity to strengthen relationships, boost morale, and highlight your brand's identity. Whether you're planning a small gathering or a large conference, creating an engaging and memorable experience is essential. Here are some high-impact ideas to elevate your next corporate event.

1. Incorporate Interactive Technology

In the age of digital innovation, integrating interactive technology into your event can significantly enhance the experience. From live polling to immersive displays, technology can turn a passive event into an engaging one....

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Rapid Fusion marks sales boom with launch of 3D printing robot demonstration centre

Authored by News Desk
Posted: Fri, 01/24/2025 - 7:32am

A state-of-the-art 3D printing robot demonstration centre will be officially unveiled this month by Rapid Fusion as it aims to build on a 25% increase in revenues.

The technology specialist has completed a £750,000 investment drive that has seen it develop two new additive manufacturing platforms and importantly build a dedicated facility in Exeter to showcase its solutions.

The 5,000 sq ft unit on Skypark will house the firm’s Apollo cell and its latest ZEUS creation, which combines a 3D printing robot with a unique CNC milling capability – providing customers with a...

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AI Phone Call Technology: Redefining Communication in the Digital Age

Authored by Liv Butler
Posted: Thu, 01/23/2025 - 4:14pm

The future of customer business communication is AI-powered phone calls. Customer interactions will soon be augmented by voicemail recognition, natural language processing (NLP), and conversational AIs while increasing productivity and providing personalized levels of service previously unheard of. While typical auto-attendant systems frustrate the customer with endless required and subsequent questions, and repeat them time and time again, AI call technology operates in real-time, trying to understand every inflection of human speech. Such capabilities increase the likelihood of an AI...

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7 Must-Have Link Building Providers to Improve Your Google Rankings in 2025

Authored by Ellie Green
Posted: Tue, 01/21/2025 - 10:30pm

As we enter 2025, SEO is changing. Google, the leader in search engines, now cares more about the quality of backlinks. Link building is still important for improving Google rankings, but now the focus is on getting links that are not just many, but also from trusted and relevant sources. In this guide, we’ll look at seven top link building services that can help any business improve its Google rankings this year.

The Importance of Choosing the Right Link Building Provider

Choosing the right link building provider is more critical now than it has ever been. As the competition...

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