Social Media Marketing Strategies for Commercial Landscape Gardening Businesses
Social media marketing has become an essential strategy for businesses of all types to reach new customers and grow their brand. For commercial landscape gardeners offering services like groundwork maintenance and commercial lawn mowing, developing an effective social strategy can help promote their services, showcase their past projects, and attract new clients. Here’s how landscape companies can leverage social media.
Engage on Relevant Platforms
The main social sites landscape companies should focus on are Facebook, Instagram, X, YouTube and LinkedIn. Each platform serves a different purpose:
Facebook is ideal for sharing photos/videos of finished projects, gardening tips and special offers. You can engage with potential clients by responding to comments and messages. Instagram is extremely visual so regularly post high-quality photos of stunning garden designs and progress photos of ongoing jobs. Use relevant hashtags and location tags to increase discovery. X is useful for real-time engagement and conversations. You can share bite-sized updates on new projects, company news, events and industry content.
YouTube can host videos showcasing past landscaping work and 'how-to' gardening tutorials to attract a following. LinkedIn establishes professional credibility. You can publish blog-style posts about commercial landscaping and connect with potential commercial clients.
Build Your Brand Voice
Crafting a unique brand voice across your social channels is key. This includes using high-quality visuals with a consistent style and tone of voice that represents your company personality and ethos. Maintaining brand consistency strengthens recognition and trust with followers.
Share Valuable Content
Posting regular informative, useful or entertaining content will organically grow your audience and increase engagement. For landscapers, this can include:
- 'Before and after' project photos
- Time-lapse videos of garden builds
- Maintenance tips (commercial lawn care, grounds management, pruning, weeding etc)
- New industry trends (sustainable materials, planting styles)
- Q&As or interviews with staff
- Company news, such as photos from a trip to a landscape expo and networking event like GroundsFest.
- Client testimonials
Engage with Followers
Social media is a two-way conversation, so actively respond to comments and questions on your posts. This shows you value clients and makes them more likely to choose you for their project. You can also share user-generated content like client photos of your completed gardens.
Run Paid Ads
Paid social ads allow you to target local homeowners perfectly suited to your services. Geo-targeting ads by postcode ensures you reach homeowners within your service area. You can also target by interests like gardening, garden design and home improvement.
Track Performance
Utilise each platform's analytic tools to see which content performs best and generates the most engagement. This allows you to refine your strategy and capitalise on the type of posts that resonate most with your audience.
Tips for measuring ROI from social media marketing for landscaping businesses include:
- Tracking leads and sales from social platforms using dedicated landing pages or phone numbers for social ads so you can see exactly how much revenue came directly from social.
- Measuring engagement metrics. High follower growth, shares, comments, likes and clicks signal your content is resonating and expanding reach.
Consistently optimising your social strategy based on performance data is key for maximising ROI.
By developing an active, engaging social media presence centred around beautiful visuals, valuable content and customer service, commercial landscape companies can successfully promote their brand, retain clients and attract new garden project leads.
