How can you supersize your business?

Growing large vegetables is a pursuit that is largely underrated.
For, to produce a giant carrot, onion or cabbage takes persistence, an intimate knowledge of your subject and dedication.
At the Chagford Show in Devon recently I marvelled at the incredible specimens on display.
This humungous harvest was the result of months of effort, blood, sweat and tears and yes, sometimes, failure.
Everything from the choice of seed and the time of planting to the watering regime and the thinning out process went into producing these incredible results.
The extra minutes spent eliminating bugs or conditioning soil beds were the margins that made the difference between the winners and the also rans.
And, crucially, most people will give up before they achieve perfection because it’s just too difficult.
That makes large vegetables scarce and it is this scarcity that creates value, otherwise everybody would be growing them and competitions like this would be redundant.
All of that got me asking my clients these questions recently…
What small changes could turn your average business into a super-sized one?
What are you missing at grass roots level that could accelerate growth?
What extra information could nudge you ahead of the competition?
How can you alter the environment to stimulate a more fertile culture?
Are you creating scarcity and, as a result, increased value?
Food for thought indeed!

For supersizing ideas, email marc@astleymedia.co.uk