Devon-based Nopinz launches the world’s first indoor cycling kit that actively cools core temperature
Nopinz, the Devon-based cycle racewear brand, today announced its latest product breakthrough, SubZero: the world’s first indoor cycling kit designed to actively cool the body’s core temperature. Founder Blake Pond, can be considered as a Devon-local by now, after moving from London to Devon at the age of 13. Today he lives in Barnstaple, where his factory is based as well.
Nopinz’ SubZero kit was designed to help address overheating of the body, a key issue that particularly affects the performance of athletes during high intensity indoor exercise. SubZero’s Patent Pending technology focuses on the use of frozen gel packs that sit against key temperature regulation points of the body, providing a continuous cooling effect during training or competition.
The range consists of bib shorts, race-suits and sweatbands, each with FreezePockets that hold replaceable frozen gel packs. Similar to existing Nopinz products, the entire range is made from bespoke technical fabrics that offer maximum breathability and moisture management.
Cooling the body during indoor exercise is vital to prevent overheating, dehydration and the resulting reduction in performance . While many of today’s elite e-racers have found that using multiple fans and air-conditioned rooms gives them a competitive edge, these aren’t always solutions that everyone can access. In contrast, SubZero provides a marginal gain and performance advantage that is accessible to all.
Nopinz founder Blake Pond stated, “As a competitive cyclist I’m constantly seeking new ways to enhance my performance. I knew there must be a more effective way than relying purely on cooling fans, so I decided to try putting ice packs into my kit to help me stay cool and boost my performance especially when racing in Zwift. The concept worked so well that it had to be part of our new indoor kit range and SubZero was born. Initial signs among our own athletes have been very promising! This doesn’t come as a surprise as many studies show that keeping your body temperature down allows you to perform at your best for longer, so we feel we’ve provided an additional solution to an existing problem for many athletes.”
As a feature of the launch, Nopinz SubZero will partner with World Tactical Racing Leagues (WTRL) during their upcoming World Championships held on the Zwift platform in early November. One of the leading teams will be Nopinz R3R, who will wear SubZero racewear during the competition
With indoor racing growing exponentially, this performance-enhancing product range is expected to have global impact. Products start from £29.99 and are available for worldwide shipping. www.nopinz.com
