Treats served up by Ladies in Beef
Members from Ladies in Beef and the Royal Agricultural Benevolent Institution were giving away British tender-top steak butties to passers-by in Princesshay, Exeter as part of the Great British Beef Week celebrations of Red Tractor Assured British Beef.
The humble sandwich is still the staple of Britain’s mealtimes - breakfast, lunch and dinner, as an easy to make nutritious food. With over 5.6 billion sandwiches eaten in the last year alone, the British sandwich has no competition with its closest rival being Italian meals at 1.9 billion.
New research into understanding the eating habits of Britain was completed by Ladies in Beef to support the launch of Great British Beef week and showed that sandwiches are still firmly on the menu. The research via Kantar Worldpanel showed that people now spend only 31 minutes preparing larger meals and a tiny 10 minutes on making their sandwiches Vs an hour on a meal a generation ago. It’s no surprise then that we would need 60,000 Wembley stadiums to seat all the sandwiches Britain eats in a year!
Though with 52.5% of these sandwiches containing meat and only 5.5% of those being cooked from raw Britain really is now relying on convenience for the most important staple in the weekly diet. However research also showed that “Enjoying the taste” and “Filling” are two of the main reasons people are choosing sandwiches, meaning that with enough speedy recipe solutions there is a chance to get Britain cooking again.
Jilly Greed Devon suckler beef producer and co-founder of Ladies in Beef said “Sandwiches are featured so heavily in the British diet it is hugely important that we make them as nutritious and tasty as possible. And to help, this year, Great British Beef Week is supporting the Great British butty! Beef up your Butty is a cheeky look at Britain’s favourite meal and will educate sandwich lovers on the 8 vitamins and minerals that beef provides, and show how fast and easy it is to create a 2 minute thin cut steak butty or use up leftovers from the Sunday roast. After all, if a sandwich is all you are having for supper, it might as well be a proper butty!”
For more information visit: www.ladiesinbeef.org.uk/beef-up-your-butty-campaign
Laura Harding one of the Ladies in Beef - as well as breeding cattle she has an interest in food and particularly food traceability.
DID YOU KNOW?
Beef is naturally rich in protein, low in sodium and provides 8 vitamins & minerals that contribute towards good health and wellbeing:
- Beef is a rich source of Niacin. Niacin helps reduce tiredness and fatigue
- Beef is a rich source of Vitamin B6. Vitamin B6 helps the immune system work normally
- Beef is a rich source of Vitamin B12. Vitamin B12 helps psychological function
- Beef is a rich source of Zinc. Zinc helps with fertility and reproduction
- Beef is a source of Riboflavin. Riboflavin helps with energy production
- Beef is a source of Iron. Iron helps with normal learning and cognitive development in children
- Beef is a source of Potassium. Potassium supports normal blood pressure.
- Beef is a source of Phosphorus. Phosphorus is needed for the normal growth and development of children’s bones
Ladies in Beef are supported on Great British Beef week by Red Tractor and the NFU, to find the best cuts of Great British Beef, try out the new NFU online supermarket sourcing guide to help you find out who is backing British farming.
