Frobishers Juices acquires Five Valleys Cordials

Premium fruit juice and juice drinks company Frobishers Juices Ltd has acquired drinks producer Five Valleys Cordials. The deal was made on Wednesday 8 June 2016.

Exeter-based Frobishers Juices been creating and supplying the finest fruit juices and premium juice drinks to the on-trade since 1992. Frobishers products are available across the UK and internationally in bars, restaurants, hotels and casual dining outlets.

Five Valleys Cordials was founded in 2009 by husband and wife Chris and Becky Verinder-Baker. The company, based in Stroud, Gloucestershire, sells a range of cordials, sugar free cordials and sparkling juice drinks, available nationwide in Waitrose and through independent retailers in the Cotswolds and the South West.

Steve Carter, Sales and Marketing Director for Frobishers Juices said: “The acquisition of Five Valleys Cordials is an exciting move for Frobishers and will be our first step into the off-trade market. Five Valleys Cordials is a great fit for Frobishers as our companies share a similar ethos of using all-natural ingredients to produce the finest quality juices and juice drinks. Our product lines both appeal to the same discerning adult consumer, who will now be able to enjoy Frobishers when they are drinking and dining in bars and restuarants and Five Valleys Cordials when they’re at home.”

For more information on Frobishers Juices visit www.frobishers.com