5 common SEO myths that you may fall for
After setting up your website, the first thing on your mind should always be Search Engine Optimization – SEO. SEO is the process or the techniques involved in getting more traffic to your website by falling higher in the search engines’ ranking. There are specific ways in which you can do this, but it is actually quite easy to lose your way and fall into the trap of false information.
Here are a few common myths about SEO that you may fall for:
SEO is a one-time project
Most people put all their energy into SEO when their website is new, or when they finally decide to do something about the bad ranking of an already existing website. Once they have used up all that energy, they often forget to update their ways. SEO is not a one-time project at all. It is an ongoing, long-term process that you must keep up with if you want your website to continue to do well.
More backlinks mean higher ranking
As crucial as backlinks are, it is extremely vital to understand that only strong, legitimate backlinks are beneficial for your SEO. The quality of the backlinks matters more than the quantity. In fact, if you have many weak backlinks, you will lose ranking! Invest in quality authoritative backlinks, so your website ranks higher.
AdWords impact SEO
No, AdWords does not impact SEO. Paid rankings are completely separate from organic rankings. You may buy ads to promote your brand – or for any other reason that you believe will help your website – but doing so does not impact SEO or the ranking of your site. The paid search and the organic search are two different platforms, both independent of each other.
Nofollow links do not impact SEO
Contrary to popular belief, nofollow links can actually be helpful for SEO. They not only provide hints to Google that the link may be useful for ranking but also help generate traffic, which is the entire purpose of SEO in any case!
Getting friends to search your website on Google is helpful
Although you might generate traffic by doing this, Google really does not care, and will not factor this into its ranking algorithm. What will matter more is a myriad of factors working together to prove to Google that your website actually has quality information and content that your readers enjoy.
Dealing with all the minor details of SEO can be tricky and also overwhelming at times, especially when there is so much information available out there that you do not even know which path to take. It can become quite confusing if you try to understand all the ways you can improve SEO for your website, while also making sure that you do not fall for any false or misleading information presented to you. This is why there are many sites such as Mack Media that have the sole purpose of helping you improve your digital marketing.
