Is content managment a dying profession?

Let me just quickly put your collective minds at ease before we dive into this topic: no, content management is NOT a dying profession! I’m not quite sure who led you astray with such a ridiculous notion (maybe I did with this title), but you can rest assured knowing that becoming a content manager is a fantastic career path with a lucrative future ahead.

But what makes it so great, and what can you do to ensure your place in this ever-growing field? 

What is a Content Manager?

First things first, let me quickly breakdown the profession at hand and what it entails. To put it lightly, a content manager is responsible for ensuring that the content needs of a business or website are met. To be more specific, a content manager oversees the conceptualization and execution of content production for their respective workplace. That means delegating tasks, corresponding with content creators, ensuring deadlines are met, enforcing quality control, writing or editing content, and just making sure things run smoothly. 

How do You Become a Content Manager? 

If you’re going to manage content, you’ll need to have extensive experience in creating content as well. That means you’ll want to have at least 3-5 years of content creation under your belt before you can even think about appointing yourself a manager. You don’t become a manager at McDonald’s before learning how to work the grill, do you? 

More importantly, you need to ensure that you’re always working to better yourself. This profession isn’t stagnant and you can’t afford to be either. You’ll need to constantly expand your repertoire of skills: think of learning some basic Spanish, or coding, or improving your skills as a communicator in general. 

Search engine optimization (SEO) and HTML are also key skills you’ll need to have to succeed as a content manager. 

Why is Content Managing a Great Career?

1. Job Growth

One of the best things Content Management has going for it is the demand. The whole world revolves around the online sphere, and the online sphere revolves around content. Every website, business, personality, and organization is dependent on content as a way to attract attention. 

There is no foreseeable situation in which content is no longer king — it’s reign is here to stay. In fact, job growth between 2018 and 2028 is expected to hit 13%. This is assuring news for anyone looking to dive headfirst into a new career.

It’s also important to remember that there’s always the possibility of moving to a higher position within a given company. This is especially true as someone who’s already in a managerial position and overseeing something as vital as content. 

2. Salary

You didn’t think I was going to laud all of the benefits of being a content manager without mentioning salary, did you?  It’s no shock that you want to position yourself to earn as much money as possible — everyone does!

But how does content management stack up in the earnings department? Pretty well actually. 

In 2019, the median salary for a content manager was $57,366. The 90th percentile earns around $85,000 or more per year, while the 10th percentile earns around $38,000. That means you can expect to start earning about $40,000 and potentially work your way up to a swank six-figure income.

3. Flexibility

With the expansion of telecommunication technology and the decreased need for on-site employment, it appears as though many jobs in the digital field will allow for remote employment opportunities. 

This is great news for anyone who’s grown tired of the typical 9-5 workweek schedule. Content managing is something that can be done almost entirely from the comfort of your own home. That’s not to say that every company will employ such a practice, but there are opportunities out there if you’re so inclined. 

Conclusion

Not only is content management NOT a dead profession, but it happens to be a thriving career path with immense potential for anyone willing to put the time and effort in. It’s definitely something to look into if you have any content writing experience. Do some more research to see if it’s the right fit for you!