Hendy Group appoints new head of marketing

Following the recent acquisition of the Lifestyle Motor Group earlier this year, Hendy Group is thrilled to announce the appointment of Vicky Hart to the position of Head of Marketing. The Hendy Group currently owns four Honda dealership sites along the South Coast of the UK.

After four years in the automotive industry, most recently at Lifestyle Motor Group as Group Marketing Manager, Hart brings a wealth of experience from both the automotive and lifestyle sectors to the role.

As a keen automotive enthusiast, Hart joins Hendy Group at a crucial time for the retailer, which plans to celebrate the 20th anniversary of its Exeter site later this year.

The acquisition has allowed Hendy Group to increase in size and geographic reach across the South Coast, now stretching beyond Devon, Hampshire and West Sussex into East Sussex, Surrey and Kent.

Hart said: “I am very much looking forward to the challenge of this new role, and working with the management team to drive marketing forward across all Hendy sites, and the Group as a whole. We have some fantastic customer events planned, including celebrating our Exeter site’s 20th anniversary in early 2017. By keeping customers at the heart of all we do, and ensuring the best levels of customer service at all times, we hope to continue to make an impact within the automotive industry.”

Mark Busby, commercial director at Hendy Group, commented: ““Vicky brings a great deal of relevant experience to this role and is well placed to bring a fresh, innovative and solution-led approach to our marketing activities.”

Hendy Honda dealerships are located in Exeter, Portsmouth, Southampton and Winchester, and are currently offering industry leading offers on both the CR-V and Civic models. Choose from 0% PCP and £500 deposit contribution or 5.9% PCP and £3,000 deposit contribution on all petrol Civics. A free five year servicing plan is also available on all CR-Vs.