Lightfoot turbo-charges benefits to further reward smoother drivers

Exeter-based Lightfoot, the award-winning in-vehicle technology and driver rewards platform, has taken its range of driver incentives to a new level with the launch of Lightfoot Rewards, a new package that provides a vast range of deals and discounts to encourage better, more efficient driving.

Drivers participating in the Exeter consumer trial will be among the first in the country to enjoy Lightfoot Rewards, which offers around 100 new discounts including: 10% off at a range of high street stores and restaurants, up to 50% off days out, and up to 25% off travel.  Fleet drivers whose employers have signed up for the new driver perks package will also be able to access the benefits immediately, giving them even more reason to drive smoothly.

Known as the Fitbit for cars, Lightfoot has pioneered the rewarding of smooth driving for the past two years with initiatives such as its Fleet Driver of the Week programme, treating Elite Drivers to prizes including a year's supply of pies, and track days with Nigel Mansell.

The new Lightfoot Rewards offering comes ahead of a full consumer launch later this year, when members of the public will be able to purchase Lightfoot's connected car technology and rewards platform, which rewards drivers for staying within the sweet spot of the engine, reducing fuel consumption, emissions and accidents.

Dan Regan, Lightfoot's Head of Innovation, commented: "We've been using prizes to incentivise smoother driving for a while now, with fantastic results. This latest feature rewards drivers with a vast collection of discounts for being part of the Lightfoot community. Incentivising greener, cleaner and safer fleets is what we stand for, and Lightfoot Rewards is a very exciting latest addition to the unique service we provide to drivers of our fleet customers."

Mark Roberts, Chief Executive Officer at Lightfoot, added: "We are delighted to be launching a new initiative which will see even more drivers being rewarded for their smoother, safer and greener driving. This is just the next stage of many of the exciting rewards and deals we will be giving to drivers in the future."

https://www.lightfoot.co.uk/