Tips for Keeping Your Business Above Water Amid COVID-19
COVID-19 has affected every business on the planet. Some large enterprises are being utilized more than ever, such as video chatting, video conferencing, and gaming apps. However, most businesses are having to make hard decisions about how and where to spend dwindling resources and how to adapt to an increasingly digital world. If your business and team members are struggling, follow these simple but effective tips for keeping your business above water amid COVID-19.
Define each company goal.
In order to keep your business afloat in an unprecedented time, you and your team members need to have clearly-defined goals for cutting costs and increasing revenue. Make goal-setting a priority during every team meeting and conversation. Engage with your product teams to brainstorm ideas to take your products or services into the virtual spaces where your target audience is spending their time and making purchasing decisions. This is an especially effective technique for a startup where employees at all levels can provide valuable insight into each company goal.
Embrace technology.
Technology helps bring your team together, and it can keep them focused on key results during this difficult time. By integratingenterprise OKRs software into your business, for example, you can align your team around each company goal to achieve the key result associated with each goal. This alignment engages your team and encourages them to focus on measurable results. OKR software makes it easy to share progress with your team remotely and translates that progress into visual metrics. The ability to clearly see key results will keep you and your team on task and motivated.
Invest in outside help.
Right now, it can be tempting to continue to slash the budget in order to keep your business above water. However, knowing when it makes sense to bring in outside help in order to track and meet company goals can make the difference between a business that goes under and one that survives — or maybe even thrives — during this difficult time.
A marketing or public relations consultant can help enhance your company’s image, increase your brand awareness, and bring in new demographics of paying customers. An outside sales team is a cost-effective way to boost sales, especially if you’re a startup with a small staff. As you and your team integrate new technologies and navigate the challenges of working remotely, IT services can be particularly helpful. Don’t shy away from investing in these services.
Hire locally.
When you’re shopping around for service providers to help sustain or grow your business amid COVID-19, it’s a smart investment to hire locally. If your business is located in London and your team is working remotely for the first time, it makes sense to hire technology support from IT services in London.
A local IT support team will be familiar with the needs of local businesses and will be more readily available to set up and manage your systems. In the case of an emergency, a local agency will be able to assess the issue and provide immediate support, ensuring your business doesn’t waste precious hours on downtime due to technical issues. As an added bonus, it is especially important right now to support businesses in our own local communities. Your company can be a part of the solution to keeping more local businesses above water amid COVID-19.
Developing a strategic plan to communicate important objectives to your team is critical right now. By following your own best-practice standards, your business can survive these unprecedented times. Large enterprises and startups alike are struggling right now, and while you may not see pre-COVID results just yet, with careful planning and results management solutions, you and your team will come out the other side even stronger than before.
