Turbocharging your growth of Instagram
If you aren’t on Instagram, you are missing out on a potential audience of one billion monthly active users. Whether you, your business or brand is new to Instagram, or you have had an account for a while, giving your follower numbers a boost can help you increase the likely hood of sales and traffic, but how can you do this?
Organic Growth Services
Organic growth services are companies that manage your account on your behalf. They will have a conversation with you to find out what audience you are attempting to attract in order to grow your account, they will then manage your growth strategy and compile reports on your behalf to show you how their strategy is working.
The beauty of organic growth services is that they often fly under the radar in comparison to bots or automation. Growth service providers will always ensure that your account is safe.
The organic growth strategy results in real, genuine followers that will engage with your content as they are engaging with content of the same nature already. This is why it is important to outline your market segment and niche to the organisation you have chosen, as without a clearly defined demographic, it is no different to the mass marketing of old.
Collaboration
Another successful way to grow your Instagram is to collaborate with someone who already has a high following but wants to grow further. Find an Instagram influencer that not only matches your market segment and demographic, but one that you are happy with to represent you and your brand. Collaborating with someone who matches your values can introduce your account to their followers and vice versa, thus resulting in a mutually beneficial relationship that will see both your accounts grow.
Posting Time
One of the simplest ways to grow your following and increase engagement is by posting at the correct time. If you have an Instagram creators account, you can evaluate the reach of your posts on a weekly basis. These data points are extremely important when you are building an Instagram strategy and posting time is at the forefront of this. If your niche is women ages between 18-21 in New York you don’t want to be posting at 5am their time because it is 6pm your time, if you do this the chances of them seeing this content is vastly reduced.
Put in some research and assess data points and find out when your target market is most active and make your content accessible during these times. There are a plethora of apps available to you that specialise in posting content automatically at a predetmind time, you can load these posts up with hashtags, locations and mentions and then have them in situ until the time requirement is met for the app to post them.
Quality Content
The need for quality content cannot be understated. Instagram accounts that have large followings don’t upload second rate content. Make sure it is well thought out, edited and put together, this way your audience will come to expect this high level and will want to see more of it. If you don’t have time to create content all the time, bank images from previous shoots that you can use if you need to.
Final Thoughts
As the Quantum Marketer blog says; DON’T buy followers - growing your Instagram doesn’t have to be hard work or stressful. All you need to do is prepare and make sure that you are consistently evaluating your target market and demographic to ensure that your content reaches them. Deliver high quality content and employ a growth service to help you increase your following.
