5 E-Commerce Tips Every Business Should Know

Statista predicts there will be approximately 60 million e-commerce users in 2023. That’s people undertaking digital transactions.

Roughly 70 million people are living in the UK. In other words, the vast majority of British people are already using digital transactions. As a business, you simply can’t afford not to be.

Of course, many options are available and you need to find the best ecommerce solutions. That means, thinking about all potential transactions, not just the most common transactions you undertake.

After all, you don’t want to miss out on a big sale just because you’re unable to take payment. Fortunately, the following 5 e-commerce tips will help to make that possible.

1. Ensure All Payment Methods Are Accepted

It doesn’t matter if you’re just getting started at your local seasonal market, or if you’ve been in business for years. Your e-commerce solution must accept payment in as many different options as possible.

The basic options, Mastercard, Visa, American Express, and Diners are a great start. However, an increasing number of people are using digital wallets, you need to accept Google Pay, Apple Pay, and even PayPal.

You should also look at alternative payment options which are growing in popularity, such as GiroPay, Klarna, and even WeChat Pay.

The greater your payment range the easier it is to convince people to part with their money.

2. Security Level

E-commerce transactions are digital. That means data is stored digitally and is potentially vulnerable to hackers. If you want customers to spend with you, they must be confident that your e-commerce system, and therefore their data, is secure.

An e-commerce solution should use SSL-TLS cryptographic protocols, CVV2 security, and even 3D secure procedures.

3.  latform Compatibility

The best e-commerce solutions are designed to be used with all the best-known e-commerce platforms. They should be simple to integrate, relying on a ‘plug and play’ approach.

Verify that the e-commerce system you’re looking at will work with your existing platform. In addition, check that it can work with Android and iOS systems.

You should note that over 50% of internet access is now via a mobile connection, your e-commerce solution needs to work efficiently and effectively on mobile devices.

4. Mobility

Alongside the system working on mobile devices, it also needs to be mobile. The days of relying on hard-wired card terminals are gone. You need to have a mobile terminal which can be taken to the customer.

These are especially handy when you’re off-site, hoping to build brand awareness and make sales at an exhibition or other event

5. Ease Of Access To Reports

Finally, verify how easy it is to access reports. You’ll want to see how people are paying, the amounts being paid digitally, and these reports should integrate with your accounting system, keeping your life as simple as possible.

Summing Up

Established businesses and those looking to start up need a viable, cost-effective, and easy-to-use e-commerce solution. It will make tracking sales simpler and help you avoid lost sales.

It’s essential in the modern digital world, all you have to do is choose the right system.