Exeter communications agency appointed for retirement village launch

Exeter based Absolute PR and Marketing has been appointed as the PR and marketing consultancy for Millbrook Village, a landmark new development located on the former St Loye’s Foundation site on Topsham Road.

Multi award-winning developer Urban Renaissance Villages has chosen the Exeter site on which to build the third of its retirement villages in conjunction with its partner Helical Bar plc. Millbrook Village will feature 140 luxury cottages and apartments along with a private residents’ club house featuring a pool, restaurant and bar, and a host of hotel-style services, making it the first development of its kind in the city. A sales launch is planned for June 2013 and the first residents are due to move in during spring 2014.

Absolute has already commenced work raising the profile of Millbrook Village in national and regional media, as well as developing online and printed marketing materials.  The team will be organising the public launch event and will work closely alongside local property agents Wilkinson Grant & Co to support the drive for off-plan sales.

Account director at Absolute, Rachael Whitson said: “Millbrook Village is a major new development for Exeter and we’re looking forward to helping to communicate the unique offer it provides those looking for luxury retirement living in the city. As the campaign has a national remit it is also an exciting chance to tell people outside the region what a wonderful place Devon is in which to enjoy an active retirement. We have extensive experience in the property sector and will be drawing on this knowledge to help inform the PR and marketing campaign.”

Urban Renaissance Villages has developed an impressive portfolio of highly sought after retirement villages across the UK. It currently manages the award-winning Bramshott Place in Liphook, Hampshire and is developing Durrants Village in Horsham, West Sussex. It also has planning permission on a new site in Stratford-Upon-Avon. Land and planning director Iwan Jones, added: “It was important for us to use a local PR agency to support Millbrook Village and Absolute showed excellent knowledge of the Exeter area as well as having good credentials in marketing residential property. Along with our local property agents Wilkinson Grant & Co, we’re confident we have a strong Exeter-based team that will help make Millbrook Village a success.”