Free marketing assessment tool launched to help businesses optimize strategy

Exeter-based strategic marketing firm Optix Solutions has unveiled its latest innovation: a free marketing assessment tool designed to help businesses evaluate their current marketing efforts and uncover opportunities to enhance their strategy, generate leads, and boost sales.

Developed by Growth Director Ali Newton-Temperley and Director of Strategy Thomas Haynes, the tool combines their extensive expertise to deliver actionable insights for businesses of all sizes.

Newton-Temperley explained: "With increasing pressure on businesses to maximize their marketing budgets, the way they allocate resources is more critical than ever. This assessment tool is a great starting point for businesses to take a more strategic approach to marketing and identify both strengths and areas for improvement."

The assessment features 23 quick-to-answer questions that delve into how effective current marketing activity is, including business growth objectives, challenges from SEO and social media to analytics and data management, and use of AI.

Upon completion, the tool generates a personalized score and offers tailored recommendations in three key areas: Marketing Challenges, USP & Strategy, and Data & Audience. Businesses can use these insights to recalibrate their strategies for 2025, ensuring smarter use of resources and budgets.

Additionally, participants unlock a free 30-minute consultation with Optix Solutions to explore how they can further enhance their marketing efforts.

Optix Co-Founder Alastair Banks shared his enthusiasm for the tool: "We’ve long wanted to offer businesses a quick yet personalized way to audit their marketing efforts and provide added value right from the start. After refining this tool to ensure it truly delivers, we’re proud to make it available.

"This simple exercise can prompt meaningful changes, helping businesses achieve greater marketing efficiency and, ultimately, significant growth."

The free marketing assessment tool is now live and ready to help businesses start their journey toward a more strategic and effective marketing approach.