How Businesses Improve their Customer Engagements with Dynamic QR Codes?
For a business to thrive, improving its customer engagement is important. With the competition narrowing your customer retention means, how can the use of dynamic QR codes undo your declining customer engagement results?
In the past few years, large and small businesses are integrating different customer engagement strategies to build their customer’s trust and loyalty. And with technology aiding their customer engagement platforms, the competition in providing the best customer experience for their customers started and causes a stir inside the marketing industry.
Because of technology’s aid, some companies are working hard to capture their customers’ attention with their marketing campaigns. As traditional marketing campaigns can cost a company more money, smart marketers are integrating the use of dynamic QR codes into their customer engagement marketing strategies.
What is a QR Code?
A QR code or Quick Response code is a type of barcode that integrates a 2-dimensional scanning orientation, vertical and horizontal, to fasten scanning duration. This type of the barcode is created and invented by Hara Masahiro, the chief engineer of Denso Wave, in 1994 to fasten their automotive process and store more data in it.
As QR codes show promising potential in the business industry, tech enthusiasts modify the QR code’s encoding feature and unlock new solutions that can benefit the people of the future. These new solutions include PDF QR codes, menu QR codes, and Multi-URL QR codes.
With their versatile usage today, you can see these QR codes on paper, electronic devices, and product packagings.
How to create a dynamic QR code?
1. Select and Open a QR Code Generator
To start creating your QR code, start selecting the best QR code generator that you can partner with.
2. Select the QR Code Category of Customer Engagement Material
Select the QR code category of the material you want to embed and fill in the required fields.
3. Generate your Dynamic QR Code
After selecting and filling your customer engagement platform in, proceed in generating your dynamic QR code.
4. Personalize your QR Code
For a unique QR code output, you can personalize your QR code design selecting the set of pattern, eye shapes, colors, and add your logo and call to action.
5. Test If it Works
As personalizing can affect your QR code’s scannability, testing them beforehand is a necessary step. In this way, you can detect early scanning issues and avoid customer engagement losses.
6. Download and Deploy
Download your QR code and deploy them. To maintain the QR code’s quality when printed, it is advised to download your QR code in SVG format.
How Business Improve their Customer Engagement Strategies with Dynamic QR Codes?
With technology aiding the businesses means in improving their customer engagement strategies with dynamic QR codes, here are 4 notable ways how they integrate the use of them.
Portal to Connect to their Social Media Handles
As most people are on social media, businesses are now doing business in social media. But as typing their business social media handles can be a hassle for their customers, companies adopted the use of dynamic QR codes to let their customers directly connect with them and start a meaningful discussion.
App Store QR Codes
As more than 50% of our global population uses smartphones today, their daily tasks revolve around various mobile applications. Because of that, more companies are developing their mobile applications and launch them in the two popular App Stores, Apple App Store and Google Play Store.
But as these app stores are congested with many apps, they integrate the use of App store QR codes for their customers to easily get the right app for their shopping or service usage by just scanning the code and hitting the download icon.
Customer Surveys
To retain their customer’s loyalty, companies are implementing varied customer surveys to know their customers’ needs and apply them to their next product or service. The use of this survey enable the companies to make their engagements personal towards their customers.
In doing so, businesses are integrating the use of dynamic survey form QR codes into their customer feedback posts, both print and digital. Through this, they are able
Knowledge Base Portal
As some customers don’t want to talk with a company team when inquiring about a certain product, companies are building their own knowledge base portal for their customers to visit and learn. With most customers who like to inquire are can be either existing customers or sales lead, the integration of dynamic QR codes as a portal towards their knowledge portal base is necessary for easy inquiry access.
Conclusion:
Customer engagement plays an important role in measuring one company’s success. But as technology elevates its game to provide better solutions for people, customers are easily distracted by other external factors. Because of that factor, smart business owners are improving their customer engagements with the use of modern technological tools such as dynamic QR codes.
To start improving your customer engagement strategies with QR codes, you can select a QR code generator with logo such as QRTiger to partner with. As technology is the key to business advancement, stepping up your customer engagement strategies with technology is a better business move.
