Talking all things digital marketing with new podcast launch

Digital marketing agency Optix Solutions has launched a podcast that aims to disseminate the latest trends in this fast paced sector. 

More Than Digital  caters to all levels of expertise covering a range of topics from what’s happening in the Metaverse to up to date news from the world of SEO, PPC and social media marketing.

Senior Digital Marketing Manager and Head of Training, Jack Warne says “We decided to make the podcast to provide clients and anyone else interested in digital marketing with an accessible way of accessing updates from the industry as another way of providing expertise to help them with any challenges they’re facing.”

Jack is one of the regular podcast hosts, along with Luke Stone, Matt Fletcher and Becky Brennan from Optix, who between them provide in-depth insight into each topic along with tips and advice on how to get more out digital marketing. In addition to the core presenters are interviews with other members of the expert team at Optix to give a broader insight.

“As well as discussing different marketing tactics we also delve into the way marketing plays a part in our daily lives. Recently we’ve been discussing Kanye West being dropped by Adidas, what Elon Musk’s takeover means for Twitter – and even our favourite Christmas ads. With John Lewis and Boots the current frontrunners in the polls!”

The aim of the podcast is to give a relaxed forum enabling listeners to feel like they’re part of the conversation. Listeners are invited to send in any ‘Digital Dilemmas’ via email to podcast@optixsolutions.co.uk for the team to tackle and provide bespoke recommendations and solutions.

New episodes of More Than Digital are released each Friday and can be found on Spotify, Apple Podcasts, Google Podcasts and YouTube.