Transform Exteriors & CX With Commercial Shade Sails Brisbane

Customers’ perception is a crucial element in business. Successful transactions and purchases rely on creating positive impressions during initial contact. In the virtual realm, companies are often judged by their websites' appearance. Offline, potential customers judge an establishment by how it looks. 

Businesses can use commercial shade sails to turn their store design from drab to fab. These shading solutions, often called sun sails, are versatile fabric structures for business exteriors, providing a perfect blend of shelter, protection and visual appeal.

Let’s discuss how you can use them to draw in more customers and make their outdoor stay more memorable.   

Making Your Outdoor Spaces Share-Worthy

Your establishment's façade can draw attention to your business from across the street. With sun shade sails, you can craft welcoming entrances and attention-grabbing shaded areas. These fabrics come in a wide range of colours, shapes and sizes. They’re just as stylish as they’re functional.

If you’re still on the fence about getting one, click here to learn more about the design, material and customisation options for commercial shade sails. You’ll also realise why they’re a great investment for your business.

To add visual interest and boost the aesthetic appeal of your exteriors, your shade technician can mix the designs, hues and shapes, as well as play with placements. Mounting and arranging them in interesting patterns creates a dynamic design that reflects your brand.

Well-designed shade structures can turn into a unique business feature that attracts attention. These days, social media users are all about aesthetics. With the right touch of style, customers can post your business online and turn it into a hot spot. This modern form of referral is crucial, as about 80% of consumers these days base their purchasing decisions on a friend’s social media post. (1)  

Providing Customer Comfort in Style

Staying too long under the sun without protection can lead to skin cancer and other health issues. It’s a good thing that shade sails block around 97% of ultraviolet or UV radiation. This, in effect, helps lower the temperature in your outdoor areas. These valuable shading fabrics encourage your patrons to spend time outdoors without discomfort or worry.     

Apart from offering excellent UV protection, these shade solutions have waterproof capabilities. This makes them useful all year round and across different parts of the world, not only in sunny locations.

Providing positive customer experiences increases revenues by up to seven per cent and profitability by up to two per cent. Moreover, leaving your current patrons highly satisfied encourages frequent visits and word-of-mouth referrals. (2)

When you care about your customers' comfort and well-being, it shows you’re willing to adapt your business to respond to their needs, which can differentiate your brand from your competitors.

Aesthetics That Increases Dwell Times

When a customer sees an establishment that prioritises customer comfort and experience, they’re more likely to stay. As every business owner knows, increased dwell times often lead to higher spending. Consider these scenarios:

• Restaurants or bars can install shade sails to allow customers to enjoy their meals or drinks longer, particularly on hot and sunny days.
• Businesses that host events can place shade sails on the patio, pool or deck to accommodate more people. Doing so encourages guests to stay and participate in more activities.
• Retail spaces can build shaded walkways or place sun shade structures in public spaces.
• Those with parking spaces can put carport shades to protect their customers and their assets.
• Family-friendly businesses and childcare centres can make outdoor play areas more appealing by placing shade solutions.

Business and commercial property owners can strategically place shade sails in areas where people converge. In doing so, they create more enjoyable environments and increase their sales potential. Commercial applications aside, high-quality shade sail structures make public places like council parks and community centres more comfortable for people to sit, relax, read or socialise.   

Encouraging Repeat Business

Improving the comfort, functionality and aesthetic components of a place is key to attracting and retaining customers. 

Commercial shade sails help create a pleasant environment that stirs consumer interest. Integrating them into your exterior and overall store design is a great way to develop a relaxed and inviting atmosphere that encourages them to visit again and again.  

A recent study shows that repeat customers spend 67% more on average than new ones. Moreover, increasing customer retention by five per cent can uplift revenues by as much as 95%. (3)  

It’s mind-boggling how most businesses overlook the value of repeat business. If your business suffers from low customer lifetime value (CLV), shade sails could be one of the best inexpensive yet effective solutions.

Final Thoughts

Custom shade sails are the perfect solution for expanding your commercial space, creating a modern appearance for your exteriors and protecting your customers and business assets. They’re likewise effective in updating the look of older buildings—without the need for costly structural upgrades.

Before embarking on this project, ask about the range of shade solutions available in your area. Focusing on the quality of materials and the suppliers’ reputation can help you get the most out of your investment.  

Take the first step to shade sail installation today and enjoy its numerous business benefits. As you look back on your entrepreneurial journey years from now, you’ll be glad you did.