Wake Up & Engage with Marketing!

If you think marketing is just a waste of time and that your products and services will just sell themselves – look around you and wake up!
Some of the biggest names in retailing have been hitting the fan over the last few years because they haven’t woken up to the changing face of consumerism. The ‘just sit tight and it will go away’ syndrome only leads to one result: FAILURE.

In order to survive and prosper, you need to change your Mind Set. Hands up all those who are perfectly content with their level of business, profitability and customer base? If you are sitting there smugly thinking that you fall into this category, don’t kid yourself! Complacency is the ruin of many a good company and we’re quite sure that the Boards of Jessops, HMV and Comet also thought they were doing things right at some time in their history but look where they are now – on the top of an ever increasing pile of retailers that couldn’t keep up.

There is a note above our desks at The Plum Consultancy which reads: CONSTANT CHANGE IS HERE TO STAY and the savvy businesses know this and plan for change.

Think positively about what you are offering your customers and dig deep to find out how you could make their experience of trading with you the best thing since sliced bread. Don’t wait for customers to come to you! Their choice is so great that you have to stand out from the crowd. No-one can afford to sit on their laurels arrogantly thinking that they have a great product or service and if they open their doors people will come flooding in – they won’t unless you engage in enticing them in with every piece of effective marketing you can bring to bear.

Frightened? Don’t be – take time out to really look at your business. Check out what makes its heart beat and find out why your customers buy from you and what improvements you could make. If you have a competitor that is engaging customers better than you – check out what they’re doing that you’re not – right across their business profile. Get your head out of the sand and make time for your most important asset – your business.

If you need help getting the ball rolling or want ongoing assistance with your marketing, please contact us. Our founder Stephanie Walshe has 30 years experience in Marketing, 11 with multi-national fast moving consumer goods companies. We have a great deal of knowledge for you to tap into. Don’t be an Ostrich – learn to fly!

For any further information contact The Plum Consultancy Today www.theplumconsultancy.com