Examining the popularity of E-cigarettes - the two sides of success

There is no denying that e-cigarettes have become tremendously popular over the years. While this popularity has brought about its fair share of success for the industry, it has also brought about a significant amount of scrutiny and surveillance, and a great dose of heated arguments and debates.

With all eyes now on the vaping industries to see how they react, all we can do is take a look at what made the product so famous in the place.

A Brief History of E-Cigarettes

Believe it or not, e-cigarettes were not always the hot market products subject to many debates that they are now. The industry began relatively small, with two graduates coming up with an idea for a smoking alternative device, and has since experienced a gradual but sustained increase over the years.

This also happens to coincide with a similarly small but steady reduction in the number of smokers all over the world. Now, this is not surprising when we think of it, because e-cigarettes, at their initial launch, were marketed as an alternative for smokers to quit healthily. Even though, at the moment, the claim is not backed up by any sustainable data.

At any rate, the products ended up becoming the viral success that they are now.

E-Cigarettes Popularity

Just how popular are e-cigarettes, you may ask? Well, they are popular enough to increase the number of vapers from about 7 million in the year 2011 to 41 million in the year 2018 alone.

What's even more impressive is the projected growth for the industry, which stands at a projected 55 million vapers at 2021, and a staggering 23.8% yearly expansion rate from 2020 to 2027, all these despite the continuing scrutiny and negative legislations by governments all around the world.

Also, it is reckoned that in 2020 alone, vapers will spend about 10 billion dollars on e-cigarettes, most of which are purchased from specialized stores such as Aqua Vape.

So what is responsible for these positive numbers and sustained growth in the face of so many adversities? We make a few suggestions below.

1. Bad Publicity: It is not exactly farfetched to suggest that one of the major reasons e-cigarettes keep getting more popular is the fact that they are being so scrutinized. It is ironic, of course, but it is an irony that has been known to have played out so many times.

Sure, this wasn't the initial reason for its popularity, but it might just as well be the engine behind its continual growth.

2. Physical Appeal : Speaking of the reason behind the initial growth, this has a lot to do with its physical appeal to the public from the start. Its portability made it a quick favorite, and its electronic design was in line with the new wave of technological advancements.

3. The alternative to Smoking: Finally, despite all the accusations brought forth in this regard, vaping still seems like a common-sense alternative to smoking. And the fact that its rise happened at the same time as the decline in smoking, cannot be just a coincidence.

Final Thoughts

While the safety and regulations of e-cigarettes will remain a heated discussion for a long time to come, its popularity and lucrativeness can not be denied, and as such, the topic will always be one worth exploring. We hope you’ve learned a little about that industry today. Do let us know how you feel below.