What makes a good CBD company?

CBD is one of the fastest growing markets on the planet and every company is looking to increase their market share and capitalise on the newfound consumer interest. But with so many companies out there, how do you know what makes a good CBD company and which ones should you buy from?

Look At Their Marketing

Companies will always try and market their products to you, but what they say in their marketing is important. A lot of companies will break down how they source and produce their CBD in their marketing communications, and you will be able to verify their health claims (such as chronic pain relief) separately.

Especially when it comes to where they get their product from as well as the third-party labs they use. Read their marketing and see what facts you can verify from it, if their marketing is weak and there aren’t any statements that hold any validity, keep looking for other companies.

Are They Collaborating With Others?

CBD is becoming more and more widely accepted and with the rise of the popularity of the supplement, retailers don’t want to be left behind. Look for companies that have built collaborations with bricks and mortar stores as well as other distribution channels.

Chances are, other companies won’t take on poor products, especially if they are higher end stores. If the company you are considering purchasing from has a wide distribution network and their products are sold in an array of different stores, you can be sure that they offer a sound product.

Product Sourcing

Most CBD products in the European union are derived from hemp, therefore there are only a few farms that it can come from. Look at what type of cannabis the is from and whether this can be traced back to a point of origin. This may be more difficult if you are looking for a product that is higher in THC, as in some places these aren’t legal. However, there are companies in the USA that do make CBD from other cannabis sativa and these can often be traced back to a single point of origin as in some states this is legal. If you aren’t having any luck in finding out where the company gets their raw product from, continue looking for a company that will offer you more transparency.

Do They Offer A Variety Of Products?

If the company you are looking at purchasing from offers you an array of product choices, from strength to flavours this can be a good indicator that they have the money to develop their products lines, thus they are trusted. IF you have found a company that only has a few products, verify their sources, laboratory tests and even read reviews. Not all companies will offer an array of products, but if you are new to CBD and unsure what will work best for you, companies with a larger product choice can help you decide.

Final Thoughts

Choosing CBD product can be tough, especially when there are so many different ones available on the market. Assess these four points together to ensure that you are getting the best product that you can afford. A company may not hit all four points, but the more information you are able to verify externally, the more genuine the company and the production of the CBD will be. Not all companies will have vast distribution networks and product catalogues, but if you are able to verify where their product comes from as well as the lab that tests it, chances are you will be purchasing from reputable company. If you are unable to verify any information, continue searching for a good CBD company.