M&S Opticians opens its doors in Exeter

Marks & Spencer has today, Thursday 17th February opened the newest branch of its M&S Opticians service, located in the retailer’s popular Exeter store.

M&S Exeter has become one of the first stores in the country to launch this new, expert opticians service, which includes a full eye health examination (OCT scan) for every eye test booked at no additional fee.

Free eye tests are available as an opening offer, as well as 15% off glasses and sunglasses for Sparks customers. There’s a wide range of designer brands to choose from including Mulberry, Prada, Joules, Kate Spade, Oakley, Police, Maui Jim along with leading lens manufacturers - Zeiss and Nikon.

Expert advice on contact lens fitting and wearing is also on hand, alongside a contact lens home delivery option. The store will also be home to a hearing aid audiologist who will be offering free hearing health checks along with latest hearing aid technology, including rechargeable models and mobile connectivity.

In addition to the physical experience in-store, customers can book appointments online at www.mandsopticians.com/exeter, as well as view, purchase and try on glasses via the innovative ‘virtual try on’ tool: https://mandsopticians.com/glasses/

The opening of the M&S Exeter opticians service follows a successful trial across ten UK cities, during which the service received a customer satisfaction rate of 96% and a customer recommendation rate of 96%.

M&S Exeter Store Manager, James Clark, said: “We’re always looking for ways to make shopping at M&S even more rewarding and feedback from our trial showed that customers loved the convenience of having an Opticians service in our store.

"We’re really excited to be opening our M&S Opticians in Exeter and hearing what our customers think.

"The choice of different brands we’re offering is second to none and we have brilliant opening offers to suit all budgets.”