Anyone for tennis? Lexus Exeter teams up with country club to form an ace new partnership

A Snows Group car dealership has formed an exciting new alliance with Exeter Golf and Country Club in a drive to raise the profile of tennis locally, and encourage more people to take up the sport.

Lexus Exeter has launched a doubles partnership with the team at the popular club in Topsham Road as part of a major worldwide collaboration between Lexus, the Lawn Tennis Association and the Association of Tennis Professionals.

At national level, Lexus has become the LTA’s Official Performance Partner and Official Automotive Partner. Globally, the company has embarked on a multi-year partnership with the ATP which has seen it become Official Automotive Partner and Platinum Partner of the ATP Tour.

Individual Lexus dealerships across the UK are involved too, with Lexus Exeter, and Exeter Golf and Country Club, hoping their new relationship in South Devon will work to everyone’s advantage.

Lexus Exeter will provide support to the club in a number of ways. The dealership will supply a car for use at the premises; Lexus-branded shirts will be provided for coaches and team players; and there will be cosy hoodies for junior members to wear in winter.

Adult club members will be able to obtain discounts on Lexus servicing and sales, as well as enter competitions for special Lexus-sponsored masterclasses with The Tennis Mentor, whom the group have also partnered with as part of these activities.

The new partnership will involve Exeter Golf and Country Club holding a special Davis Cup-style tournament for the local business community this autumn and a prestigious Lexus Cup competition next March.

In addition, a Lexus Exeter family fun day will take place at the club in the run-up to Wimbledon in 2025, with loads to enjoy such as tennis tutorials; a chance to explore the country club’s facilities; question-and-answer sessions and a barbecue.

Chris Batey, General Manager of Lexus Exeter, said: ‘‘We are delighted to be partnering with Exeter Golf and Country Club to help promote the club’s wonderful tennis centre and encourage more people to take up this fabulous sport.

‘‘Visitors to the club will be in no doubt as to our involvement over the next year or so and we can’t wait for our busy calendar of events to get under way.’’

Lexus is a pioneer in the electrification of the premium car industry. The manufacturer’s comprehensive electrified portfolio includes self-charging hybrid electric, plug-in hybrid electric and all-electric models. The brand’s Exeter dealership is part of the family-owned Snows Motor Group, which operates across the South Coast.

Exeter Golf and Country Club boasts wonderful tennis courts, hosts competitive and enjoyable matches for players of all abilities, and has an established and experienced coaching team. There’s a vibrant social scene too, which will be enhanced by the involvement of Lexus Exeter over the coming months.

For more information about the great cars in the Lexus line-up, call 01392 432444 or go online to https://www.lexus.co.uk/centres/exeter