The Perfume Shop receives scent-sational new addition with new experiential store in Exeter

The Perfume Shop has had a scent-sational new addition as it opens the doors to another new and improved experiential store at the Guildhall Shopping Centre, Exeter on Friday 1st March 2024.

Opening in just a few days, the iconic retailer, who this year celebrates its 32nd Birthday, will be continuing to offer the hottest perfume launches, celebrity fragrances and classic designer scents, alongside its passionate in-store team, offering expert advice.

The stylish new store is set to feature a brand-new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase. Not only this, but from Friday 1st March - Saturday 2nd March, The Perfume Shop will also offer a free bottle of fragrance to the first 20 customers with any purchase over £60.

The Perfume Shop’s continuous expansions on new stores and experiential counters across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with the control of the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.

Danny Store Manager at The Perfume Shop Exeter commented: “We’re excited to reveal our new experiential store in the Guildhall Shopping Centre, Exeter. We cannot wait to celebrate Every Mum with our customers this Mother’s Day from our in-depth fragrance consultations with our dedicated staff, to our personalised ribbon machines, complimentary gift wrapping, The Perfume Shop is your one stop shop. The Perfume Shop is here to guide you to ensure you’re choosing the right fragrance. We can’t wait for our customers to experience the new experiential store.”

One of the UK’s largest specialty fragrance retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple of the high street for 30 years, serving those with a nose for great value.

The new store is located at 3 Guildhall Shopping Centre, Exeter, EX4 3HP.