Devon-based organisations collaborate to support charities nationally
As the impacts of COVID-19 continue to be felt across the UK, charities everywhere are struggling to cope. But this might be hitting the smallest hardest - as the smaller, more specialist local charities and community groups are faced with providing ever greater local support to their local communities.
These groups, already operating hand-to-mouth pre-COVID-19, are now dealing with even more challenges, including raising money in a cash-strapped economy.
That’s why the UK’s number one gift-card exchange, Exeter-based, Cardyard, is targeting their national fundraising efforts at supporting small local organisations at a grassroots level, right across the nation.
One of the main problems with very small local groups is that they often don’t have the finances or the resources to set up their own digital presence. And at a time like this, where vulnerable people urgently need local help, but may be sheltering, and need to find support without leaving the safety of their own homes, a digital presence is essential.
Dawlish-based aDoddle, offers a national map platform to connect UK Charities, Community projects, groups and organisations, with the very people they help. Meaning that people can find their local support group easily, even if that support group doesn’t have a website of its own.
It is time-consuming and expensive work to build a national network of maps, including researching and reaching out to even the tiniest groups. But it has never been more essential. And that’s why the UK’s number one gift-card exchange platform, Cardyard, is encouraging people to donate unwanted gift-cards to help aDoddle continue to build their local map networks of very local organisations.
With over £300 Million* of gift cards going to waste each year in the UK alone, this seems like a perfect solution. Now people can choose to donate, switch or sell their gift cards on the Cardyard platform, recapturing money that would have simply disappeared otherwise.
Now, with this new partnership, customers will have the additional option to donate their all or part of their gift card to support aDoddle.
Mike Hayman, CEO of Cardyard said: “COVID-19 has doubly-hit smaller community groups, so it’s never felt more important to support all our local communities by giving back. The Cardyard market is national, so we decided to work in partnership with an organisation that appeals to our customers wherever they are in the UK”
Jaki King, Founder of aDoddle and award-winning social enterprise If Everyone Cares CIC (IEC) commented: “It’s phenomenal to have been approached by an organisation like Cardyard. Every giftcard donated will help us to support and raise the profile of all the charities that are on the map and in turn that will help those that need help or want to help to find them.”
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