Sky Sports News partnership with bgo

bgo is one of the most popular and fast-growing online casinos currently operating in Europe, despite having only launched in 2011. The company features an online casino, bingo and slots as well as a virtual sports betting section which was added in the last year, leading the company to make a very important sponsorship deal with Sky Sports News, to the mutual benefit of each brand.

The Companies

Bgo.com emerged from the brand Xbingo and has been established since 2011, making it one of the newest online casinos to reach such success. How did it manage this? By offering some of the best offers, sign-up bonuses and odds of any site, featuring jackpots and live dealers, and a well-designed mobile site. Sports News on the other hand is a twenty-four hour up to the minute news channel broadcast in the UK and in some Nordic countries, and is also available on a number of Sky apps for mobile phones and tablets. The six month initial sponsorship should work well for both companies and will undoubtedly be extended into the future.

bgo Sports

Sports betting has been a popular activities among fans of nearly any activity, perhaps most popularly in England based around football. However the bgo Sports page has updated the idea with their own take on sports gambling – virtual sports betting. The sports on offer are tennis and cycling, and “events” take place every three minutes throughout the day, giving customers plenty of opportunity to take a flutter on the outcome of the game. Just like real sports betting, the virtual players have odds which effect their likelihood of winning, and bets can be played in a number of ways – winner, each way, forecast or tricast for cycling, and winner, correct score and total points for the tennis matches.

Gambling and Sports

Betting companies sponsoring sports outlets is nothing new, although sponsorship of a news channel is still relatively rare. In popular sports like football and rugby it's incredibly common to find gambling logos on tshirts and stadiums, and this has turned out to be a beneficial medium for advertising gambling as these matches are often showed over and over throughout the world. Online gambling brands are one of the fastest growing sponsors in the world of professional sport, and it's thought that up to 28% of football clubs in the Premier League or Championship now have a gambling company branded on their shirts.

The stylish and simple ident for their recent partnership features a football flying through the air as though kicked, burning up and then transforming into a small metal ball, which lands on a spinning roulette wheel, showing the complimentary nature of gambling and professional sports. As the partnership continues we should see a rise in popularity for the already successful bgo site, as sports betters are drawn to virtual sports by the fantastic offers.