Premier League football club backs latest American Express ‘Backed By’ initiative
Last year, American Express [NYSE:AXP] confirmed a multi-year extension of its long-term partnership with Brighton & Hove Albion FC (the Albion).
As the club’s Official Sponsor, American Express has joined forces with the Albion to launch its latest ‘Backed By’ campaign. This nationwide initiative will give three aspiring football or sports management students the chance to win money-can’t-buy access and advice from the Premier League club.
The focus is on helping students studying relevant sports/ management degrees fulfil their potential. The successful applicants will be offered a two-day bespoke programme specifically designed to give them inspiration and insight to propel their passion for a career in sport forward. The three winners will visit the American Express Elite Football Performance Centre and the American Express Community Stadium on Friday 13 March and Saturday 14 March 2020*.
In addition to behind-the-scenes access to the club during a Premier League home fixture weekend, the three winners will have the chance to meet club management, question training ground, hospitality and marketing staff, and hear about how the club operates commercially as a business. Their two-day programme will culminate with the opportunity to watch the Albion versus Arsenal home fixture with a VIP matchday experience in the Amex Lounge.
To win the chance to be ‘Backed By’ Brighton & Hove Albion, applicants are invited to submit a 30 second video clip explaining why they deserve the opportunity and how they would benefit from the experience. This needs to be supported by a 200-word written entry, confirmation of their university degree course, and their contact details via the promotion website.
Beverly Sawyers, Vice President at American Express, said: “At American Express we recognise the importance of powerful backing and have a rich heritage of supporting sport through our partnership with Brighton & Hove Albion. We are thrilled that they are getting behind our ‘Backed By’ campaign and giving three talented students this exclusive opportunity to learn from one of the best clubs.”
Brighton & Hove Albion FC chief executive, Paul Barber, said: “Our partnership with American Express has always been extraordinary, constantly looking for ways to enhance the experience of our fans, players and community. We couldn’t wait to get behind the ‘Backed By’ campaign and enhance the experience of talented young people with a passion to work in sport. We’re proud to be backing this initiative.”
Participants in the ‘Backed By’ Brighton & Hove Albion programme have until 23:59pm on Saturday 15 February to submit their entries via www.promoentries.com/BackedBy. Full terms and conditions are available on the website.
Launched as part of its brand platform, ‘Powerful Backing: Don’t Do Business/ Don’t Live Life Without It’, ‘Backed By’ celebrates the powerful backing American Express has been giving its customers throughout its 169-year history. This latest initiative follows on from similar ‘Backed By’ campaigns which saw winners receive advice, mentoring and practical support from leading figures in the worlds of music and food.
