Boosting tourism the focus for new PR and marketing partners
The Heart of Devon Tourism Partnership has announced that Astley Media and Rokk Media have been appointed to assist in the promotion of the Heart of Devon locally, regionally and nationally.
The partnership is responsible for promoting the areas of East Devon, Exeter, Mid Devon and parts of South Devon. It acts as a voice for tourism and aims to increase the number of visitors to the Heart of Devon, by promoting the area as a year round visitor destination for leisure tourists, business tourism and groups.
Astley Media will focus on public relations and offline marketing services, with Rokk Media providing online marketing services.
Derek Phillips, chair of the Heart of Devon Tourism Partnership, said: "As a partnership we're really focused on showcasing the Heart of Devon. Astley Media and Rokk Media are two very well respected companies based in the Heart of Devon with a vast amount of knowledge, skills, experience and contacts in the tourism and hospitality sectors locally, regionally and nationally.
“We are looking forward to working with them both on developing and promoting the Heart of Devon as the premier day visitor and short break destination."
Marc Astley, Managing Director of Astley Media, said: "We're delighted to be working with the Heart of Devon Tourism Partnership. Those of us who are lucky enough to live in the Heart of Devon know what a wonderful part of the world this is. Tourism is a vital aspect of the South West economy and we will be working closely with the partnership and its members to make sure we promote and celebrate the Heart of Devon to build on the good work already underway."
Adam Stone, Managing Director of Rokk Media, said: "Being able to work with the Heart of Devon Tourism Partnership in promoting our world-class region is a real privilege. Rokk Media is literally 'Made in Devon' - with pride in our region written right the way through the core of the agency.
“Working with our partners at Astley Media is the cream on the Devon scone for us too and together we are determined to put the Heart of Devon at the top of the tourism A-list!"
Key aspects of the work will include:
• Promoting the Heart of Devon as a year round destination for visitors; including leisure, groups and business tourism - day visits and overnight stays
• Raising awareness of the Heart of Devon name, individual destinations and events within the Heart of Devon
• Driving traffic to the Heart of Devon website www.heartofdevon.com
• Promoting the activities of Heart of Devon to local businesses, encouraging membership take up
• Social media and Heart of Devon e-newsletter.
For more information on Heart of Devon activities, members and membership opportunities, visit www.heartofdevon.com
