Christmas brings £104m tourism boost to Devon

Devon is looking forward to a welcome economic boost, thanks to Christmas this year, says VisitDevon.

Latest findings forecast that visitors will spend £104million in Devon for the Christmas period. With over 180,000 people visiting Devon for an overnight stay and 1.4 million visiting for the day.

"With restrictions on parents taking their children out of school during term time, which is having had a negative impact on tourism across the year, Christmas holidays are more important than they used to be," says Victoria Hatfield, Chair of Visit Devon.

"Historically, Christmas was not one of the main tourist seasons for Devon, but it's now a very important holiday during a traditionally quiet period.

"More people visiting Devon during the quieter periods, would result in more tourism businesses remaining open, providing year round employment. So it's crucial we encourage this welcome seasonal tourism boost and market Devon as a fantastic place to visit at Christmas - and all year round."