Chiefs agree kit deal
Exeter Chiefs and Samurai Sportswear are predicting a bright future ahead after today agreeing a new long-term contract.
The five-year deal will see the Norfolk-based sportswear manufacturer continue to supply the Aviva Premiership club with its innovative range of playing kit and off-field leisurewear, as well as providing an extensive range of kit and clothing for the club’s support base.
The partnership, which was first signed in 2010 before the Chiefs were promoted into English rugby’s top flight, is the joint longest of its type in the Premiership, with both parties sustaining growth and considerable success in the years that have followed.
Founded in 1996 by current Managing Director, Terry Sands, Samurai is renowned for producing custom made rugby kits, including its advanced ICONIX shirt created using an exclusive 4D Performex fabric to offer the ultimate levels of comfort and performance.
Liaising closely with Chiefs players and staff, work has already commenced on the design of new match and training kit for the 2016/17 season, all of which will be available ahead of next season’s Premiership and European campaigns.
Welcoming the new deal, Exeter Rugby Club chief executive, Tony Rowe OBE, said: “As a club we’re very happy to be continuing our working relationship with Samurai, who have been with us ever since we broke into the Premiership and Europe and have joined in our success of recent years.
“Making sure we provide our players with the best kit the market can offer is important to ensure they can maximise their performance on the pitch and continue to help build the Exeter Chiefs brand off it.
“The last six years has been an incredible success story for the club and for Samurai and we will both continue to work hard to ensure the future is just as prosperous.”
It’s a view echoed by Terry Sands, who added: “We are honoured that Exeter Chiefs have chosen to extend their partnership with us. We have a great working relationship with everyone at the club and they continue to set the standards for other clubs to aspire to.
“The Chiefs are an established Premiership club with a burning ambition to be continual top four contenders and a real force in Europe. The club’s focus on development makes them the perfect fit for the Samurai brand and we look forward to seeing our logo on their kits for many years.”
Picture: Exeter Rugby Club/Pinnacle Photo Agency wherever used
