The age of video marketing has begun

Does the use of Video make a difference to Business Results? The answer is YES! Based on a great deal of research over the past two years, there is no question that the age of video marketing has begun. Video is expected to grow by 55% this year as the Top Format for Content Marketing. Add to that the fact that Videos have 41% higher click through rate than text and that videos are shared 1,200% more than links and text combined and you start to get the picture!

At The Plum Consultancy we have first hand evidence of how our virtual video product PropVid is helping clients out perform their competitors with significant client retention figures being achieved and substantial increases in Google search.

For the property industry, video tours are now a must have marketing tool. Whether you’re dealing with a property applicant on the other side of the world or one simply sitting in front of their computer, having access to video tours of properties can dramatically enhance your service and performance, saving time, increasing quality viewings and helping decision making with the click of a mouse or touch screen.

We all hate the ‘fish-eye’ style virtual tours that have been available on the market for several years but never got off the starting blocks. PropVid is completely different – it utilises existing high resolution professional still photography with software motion, professional voiceovers and music background to create a virtual video format that has exceptional quality, is competitively priced and takes up minimal client time. And PropVids can be used to enhance any business and any product complete with straight forward website integration. http://www.theplumconsultancy.com/virtual-videos

33 million unique users watched a video product on their mobile devices in the 4th Qtr of 2011. 80% of marketers used video in 2012 compared to 64% in 2011.

Video is becoming a massive part of internet traffic with more businesses using video style products to showcase their products and services than ever before and the tangible link between Video and Google algorithms means that the advantages to business are becoming seriously impressive.

With video predicted to reach 90% of all web traffic by 2014 can you afford not to consider it?

If you need help getting the ball rolling or want ongoing assistance with your marketing, please contact us. Our founder Stephanie Walshe has 30 years experience in Marketing, 11 with multi-national fast moving consumer goods companies. We have a great deal of knowledge for you to tap into. And…ACTION!

For more information visit www.theplumconsultancy.com/marketing

Sources: aimClear, www.JeffBullas.com, Mobile Marketer, eMarketer, iMediaConnection, TopRank