Mayborn Group acquires Gro Company to fuel international growth

Mayborn Group (“Mayborn”), the business behind the global superbrand ‘Tommee Tippee', announced the acquisition of one of the UK’s leading baby sleep brands, The Gro Company.

Mayborn’s international growth strategy will be accelerated by the acquisition of Gro Company, marking a move to expand its business within the baby sleep-time category

Commenting on the acquisition, Mayborn’s CEO, Steve Parkin said: “Gro Company has a fantastic range of well-loved and respected products which help parents get babies to sleep safely. It shares a number of synergies with our Tommee Tippee brand and we believe that we can use our global position to help grow this business dramatically and bring Gro’s sleep-time solutions to parents around the world.”

Like Tommee Tippee, Gro’s sleep-time products are commonly purchased in late pregnancy and baby’s early months. Sold through the same retail channels, and targeted at the same consumer base, the acquisition will enable Gro Company to accelerate its international growth.

Dave Gough, Chief Operating Officer for The Gro Company will remain in role to support and oversee the transition. He said: “Mayborn’s acquisition will mark a step change for Gro and enable us to bring our unique, innovative and trusted products to more parents around the world, helping them and their babies get a better nights’ sleep. Bringing together our trusted brand with Mayborn’s global infrastructure promises to be a fantastic marriage, enabling us scale up in a way that would have been impossible alone. I’m truly excited for the future of Gro Company.”

Gro Company will continue to operate from its current offices in Exeter, UK where most of its 38 employees are based.