3 ways corporate videos could help your business
If you have a company, you cannot overlook the impact of corporate videos, not only for marketing, but internally as well. A lot of people will be more likely to interact positively with video than any other format, and this could be the perfect solution to rally your troops and announce product launches, changes within the company, or a shift in branding or culture. Companies who know how to use video to their advantage will be able to increase engagement, brand awareness, efficiency, and ultimately, their bottom line. Here are a few ways corporate videos could help your organisation.
Interact Directly with Your Workforce
Some people may see corporate videos as a formality, but they can have plenty of uses that will produce tangible results. Onboarding videos can be great to introduce new hires into company culture, but could actually be used as a training tool, putting less stress on staff. This also allows them to hit the floor running.
Onboarding videos don’t have to break the bank either. Instead of going with a big firm that will charge you a premium, you could consider working with a freelance videographer instead. For example, this It’s Bernard videographer has been in the business for many years, and has worked with tons of corporate clients. They’ll be able to work on your vision, look over the details, and give some recommendations.
Connect with Remote Employees
A large portion of the global workforce is working from home these days, and this number is only going to increase. This makes reaching employees more difficult than ever. But with video, you can reach all of your employees easily and convey any message you want to them.
You can announce changes in management, company structure, new product information, vision, etc. What’s also great about videos is that your employees get to see these on their own time. The number of employees or offices you have is irrelevant, as everyone gets to see the information coming from the same source.
Use Product Videos
If you have a complex product that can’t be explained succinctly, then video could be a powerful tool. You could help people understand all of the products features in an engaging format. It can also help showcase and promote the product. But more importantly, you’ll also help people unleash the product’s full potential and understand the products capabilities.
Product update videos can also be used to inform your client base of any recent or upcoming changes with a product. This could be new features, bugs that will be corrected, new subscription model, add-ons, etc. All of this will help boost product adoption, but will also be a great way to show that you’re always working on improving your product.
As you can see, video can be one of the most powerful tools in your toolbox if you want to increase engagement with your client base and employees, and boost visibility. Make sure that you consider adding video as part of your corporate strategy if you want to reap all of its benefits.
