Top 3 lead generation tips for 2020

Is it difficult for you to generate leads for your business?

Look no further,

We compiled three of the top strategies to use to generate a massive amount of relevant and high-quality leads for your business.

Let’s dive in.

1. Use cold email campaigns

One of the most effective channels to generate leads is cold email outreach. Research shows that most high-level executives in companies still expect to receive phone calls from relevant services.

So first things first. Get a really clean list of emails and have them verified. You can use a tool like Hunter.io to do all of that. Hunter is great because it allows you to put in a name of a company and then it displays all the emails of its employees that they have in their database. So you can target specific companies that way.

Then plug in that list into a cold email tool like Mailshake or Lemlist and schedule a drip campaign. Best practices suggest that you schedule 5-6 follow-ups 3-5 days apart, depending on your industry.

2. Interact with each lead on several platforms

Another great way to get the attention of your prospects and convert them into leads is by interacting with each lead on several platforms. For example, if you are conducting B2B lead generation campaign then it’s a really good idea to send a connect request to all of your leads on LinkedIn with relevant and personalized content. It’s also a good idea to hit them up on Twitter and to comment on their blog posts if they have content that they’ve written.

3. Use a lead generation agency

Another great tip that you might consider is to use one of the amazing lead generation companies that you can find online. If you are doing a local campaign in London to generate leads for an event that you are managing then you should check out one of the fantastic lead generation companies in London.

What’s the advantage of using a lead generation company?

One advantage is that these companies have already built out their tech stack and have a dedicated team of marketers that would be doing the legwork for you. So hiring them for a nominal fee might potentially save you in the long-term.

They have also A/B tested a variety of sequences and techniques and have the most optimal content and timing that works for specific industries. So it’s an even better idea to find a lead generation company that has experience in your specific industry. That might provide an added benefit to this whole process.

Recap

If you are starting the year thinking - how am I going to grow my business - then don’t worry. We got your back. It’s time to generate some leads for your business. First, power up some cold email campaigns.

Next, interact with each lead on multiple platforms. Remember to keep it relevant and authentic, don’t sound pushy or salesy. And third, check out lead generation companies in your area, that might be the best option for you and your business.

Go out there and be successful!