Bringing the Story of Specscart: The Changemaker of the Eyewear Industry

Siddharth broke his eyeglasses a day before his semester exams. The Manchester University student did exactly what anyone else would have done. He went over to the nearest optical store, and what happened there changed his life. It was the memory of that day that helped Siddharth create Specscart - the changemaker in the eyewear industry of this era. 

What is Specscart?

A two-year-old eyewear startup born in Britain, Specscart is an initiative to change the way people perceive eyeglasses. Specscart’s mission is to transform eyeglasses from being a mere instrument for sight correction to a fast fashion accessory. 

What makes Specscart special is its unmatched services and highly affordable products. The company gets amazing reviews on reputed sites like Trustpilot and Google for its customer-centric services. 

The idea behind all these extravagances was a result of what happened that day at the optical store, one day before Siddharth’s exams. As any naive customer, he went on and asked for the cost of a new pair of frames. What he got as an answer was far from his savings and thus, he realised he couldn’t get a new pair made. When asked about the cost of repair, the shopkeeper asked for a similarly big amount. 

Since it was crucial for him, Siddharth somehow managed to collect some money only to be disappointed again. This time the disappointment came in the form of turnaround time. The shopkeeper said it will take at least one week to get the glasses made. Disheartened, Siddharth had no other option than to take his exams without the glasses. Wondering if he cleared the exams? Well, yes he did. But more importantly, the man got an idea that helps him empower people to get affordable glasses with quick turnaround time.

What makes Specscart, the changemaker startup in the industry?

What makes the company special is the fact that they don’t sell just any frames, but high-quality eyewear. To start with, all kinds of glasses available to buy at Speccsart come fully loaded with free protective coatings. 

These include an anti-glare coating to avoid irritating reflected lights, for instance, the light from the headlights at night on the roads. Another coating that comes for free is the anti-UV coating. It protects from the hazardous UVA and UVB rays of the sun that can cause diseases like cataracts, macular degeneration, and cancer of the eyelids. Another layer of coating is for scratch-resistance, which is highly useful for people who keep dropping their glasses every now and then.

Next, Specscart ensures the supreme quality of the eyewear with the help of their in-house labs and technicians with over 20 years of experience. This allows the company to keep an eye on everything from design to material used apart from the making of the lenses. The benefit of this approach is that there are no middlemen involved. Thus, saving a lot of costs due to which you get flattering frames at pocket-friendly prices.

When it comes to services, Specscart offers a free comprehensive eye test for people who visit their stores in Bury and Walkden. They also offer eye tests at home or at the workplace to make it more convenient. 

The company offers to reglaze glasses as well. This service helps those who already have frames and only want Specscart to change their old lenses into new ones. Not only does this service save the customer some money but also helps them geek over their favourite frames for longer.

This young eyewear startup also offers free of charge home trials for eyeglass frames. This helps the customer try up to 4 frames at the comfort of their homes for 7 long days. Thus, giving them the time required to ask friends and family for opinion, check on the comfort and quality and make a wise decision when buying eyeglasses. And yes, this is completely free as Specscart sends a prepaid return label to be used when the customer sends the package back. What if they didn’t like any of the frames? Well, then they can order another home trial package and then another until they find the apt pair.

Aren’t these services incredible? There’s more! The company also promises 24-hour dispatches on most orders which is the best turnaround time in the online eyewear industry. And Siddharth thought of making it happen only because of those disappointments he faced one day before his exam.

Another circumstance occurred that day when Siddharth Sethi, the founder was up there at the store. With the help of a friend who accompanied him to the optical store that day, he realised something that hardly any other optical company did. His attention drove to the fact that it was unduly uncomfortable for any customer to try the frames at the store. That’s because all the frames sit on shelves behind glass doors that were accessible only to the shopkeeper. So, every time a person wanted to try a frame, he had to ask the person in charge.

This leads to awkwardness after 3 to 5 frame trials and the customer either decides not to buy a pair from that shop or settles on the wrong pair due to the discomfort. As both of these situations aren’t good for both parties, something had to be changed. 

So, when Specscart won a retail shop at Walkden along with the Albert Gubay Enterprise Award in 2017, they initiated that change. Siddharth ensured all frames in the shop were displayed in open shelves so that the customer can try them on without having to ask the shopkeeper. Thus, saving them from the awkwardness and leading to better frame choices.

Specscart is also the market leader in blue light glasses that filter the harmful blue light and save people from a variety of health issues. These include computer vision syndrome, insomnia, obesity, diabetes, depression, macular degeneration, cataracts etc. The company uses advanced X blue lenses to make this happen. Along with this digital blue light protection, Specscart also offers photochromic lenses, varifocal glasses, and UV400 sunglasses that make eye protection and healthy vision easy for you.

And all this is taken care of in addition to ‘break the tradition’ styles that make Specscart’s products stick out a mile.

When buying prescription glasses online, Specscart is the place to go as it brings style, quality and comfort in a package. Why wait? Check out their website right away!