Studio Pilates International Set to Launch First UK Studio in Exeter

Australian Made Globally Loved reformer Pilates franchise Studio Pilates International is set to open their first studio in the UK in Exeter in early June. Having successfully conquered the Australian, New Zealand and US markets, the brand is now set to take on the UK, with 9 studios already in the works and the first three locations in South London, Dublin and Exeter expected to be open by late Spring.

This expansion, which will officially mark Studio Pilates International locations in 5 countries globally, comes as the direct result of growing demand for the unique, physiotherapist designed reformer Pilates classes. SPI saw over 1 Million Studio Visits in 2022.

With 21 years of proven success, Co-Founder and CEO Jade Winter believes Studio Pilates International will fill a huge gap in the UK market for both premium, high-quality reformer Pilates classes as well as attractive franchising opportunities.

“Studio Pilates is a premium product and unlike anything else on the market, which is why I believe this is a huge opportunity to spearhead the UK and really make an impact. Studio Pilates combines state-of-the-art audio visual technology, luxurious studio finishes, effective and transformative workouts and world-class instructors, to provide an exceptional client experience that keeps clients happy, classes full and studios profitable,” says Studio Pilates Co-Founder Jade Winter.

Having already made quite the splash, an additional 6 Studio Pilates International studios are on track to open later in the year in North London, Bournemouth and Bristol, truly living out the brand’s philosophy ‘to change the way the world works out’.

“Studio Pilates is a premium product that has 21 years of proven success because we transform more than just bodies, we transform lives. Our mission is to change the way the world works out and every new studio we open gets us one step closer to our goal of 1 million people training in our studios each week, which we’re on track for,’ says Co-Founder Jade Winter.

Studio Pilates Exeter Studio Owner Felicity Kelly experienced the incredible benefits of Studio Pilates first-hand whilst residing in Australia, and knew instantly it was something she wanted to bring to the UK.

“While we were in Australia, my partner and I both went regularly to our local studio and we were so impressed with the workouts, the instructors and the system, so different from anything we’d done in the UK. The Studio Pilates classes are a great combination of the low impact precision of Pilates, with the intensity and buzz of a challenging workout. With the guidance provided by the AV and voice over supporting the personalised help and motivation from the instructor it’s a very consistent experience, and quite different from anything else on the market.”

Since opening their first studio in 2014, Studio Pilates International has gone from strength to strength with 80 studios now open and operational, putting them in the top 17% of all franchises globally.

Studio Pilates Exeter is expected to open on 10 June and is located at Unit 4, The Depot, Cheeke St Exeter, EX1 2FW.