Positive impact marketing agency becomes Certified B Corporation
Program has announced its certification as a B Corporation (B Corp), joining a growing movement of over 2,000 UK companies that are reinventing business for the benefit of all people and our shared planet.
An award-winning brand and marketing agency based in Bristol and Exeter, Program works with positive impact organisations and innovators intent on doing good in the world.
Caroline Orr, Marketing Director at Program, said: “I”m so proud of the team for this achievement. It is testament to the way that Program does business, the clients we work with and how much we care about our impact on people and planet.”
Program is developing a series of new products focusing on positive impact. The first, Brand Goodness Reports, launched today and will help companies tell engaging stories around the positive impact they do – be it environmental, social, with employees, customers or partners – through stand out impact reports and content bundles. Developed by Program’s Creative Director, Chris Noble, (former Nike and adidas), organisations can share their positive impact story through Brand Goodness Reports, which are now live.
Achieving B Corp Certification reflects Program's longstanding commitment to sustainable and socially responsible business practices, demonstrating the company’s high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value.
B Corp Certification assesses a business' performance across five key impact areas: Governance, Workers, Community, Environment and Customers. The rigorous certification process requires companies to achieve a minimum B Impact Assessment score of 80 points, while demonstrating evidence of responsible practices spanning energy, waste, water, worker compensation, diversity, and transparency. Companies must also legally embed their commitment to purpose alongside profit in their corporate charter.
With an impressive overall B Impact Score of 87.6, Program has demonstrated its dedication to social and environmental responsibility, reflecting the company's ongoing efforts to make a positive impact on the world while maintaining a high standard of business ethics and transparency.
Chris Turner, Executive Director at B Lab UK, said: “Welcoming Program to the B Corp community is hugely exciting. Its commitment to doing business differently will be an inspiration to others and will help spread the notion that success in business is as much about people and planet as it is profit.”
For more information program.agency
