Cornish Mutual signs headline sponsorship deal with Devon County Show

THE organisers of Devon County Show are thrilled to announce a new headline sponsor for their annual event - Cornish Mutual.

This South West based insurance and services provider puts farmers at the heart of all it does and has been supporting the Show for many years, including sponsorship of the main livestock arena since 2022. This year they are taking their support to the highest level by becoming headline sponsor.

Lisa Moore, Devon County Show Manager, expressed her delight in having Cornish Mutual on board. She said: “The Devon County Show is the biggest agricultural event in the county and relies heavily on the generosity of sponsors. Being able to sign a three-year deal with such a well-established brand that aligns so closely with ours with its foundations firmly rooted in the agricultural community, is a perfect match, and tremendously reassuring for the future of the Show. We greatly look forward to working with the Cornish Mutual team in the delivery of the next three events, and to ensuring that each one truly meets the expectations of our show-going public”.

Cornish Mutual has also welcomed the announcement. Juliet Allister said: “The county shows are a cornerstone of the farming calendar and vital for bringing the community together. We are delighted to reinforce Devon County Show’s position as a significant annual event for all Devonians, with farming at its heart. Having been involved with the Show for many years, this new partnership represents an exciting development in our relationship.”

As headline sponsor, Cornish Mutual will have a presence in every area of the Show which attracts 90k visitors each year. Look out for their stand on Avenue D, overlooking the Cornish Mutual livestock arena, the breed boards in the livestock judging rings, and their involvement with the brand new Farmers’ Hub.

Devon County Show 2025 takes place on Thursday 15th, Friday 16th and Saturday 17th May at Westpoint Exeter. To find out more and to book tickets, visit www.devoncountyshow.co.uk