Successful online marketing campaigns have to continually evolve to ensure they are using the most effective strategy against the competition. To understand what the most relevant and useful online marketing techniques are, a firm understanding of the basics is required. This guide is here to help everyone, from first-time marketers, small business owners to entrepreneurs, to ensure a fundamental understanding on which to apply critical thinking and specific business goals.

1. Know the Target Audience

Every successful marketing strategy begins by focusing on...

Responding to a ‘pent up demand’ from buyers and vendors alike, Chilcotts Auctioneers, in Silver Street, Honiton is to hold its first sale since lockdown measures were introduced.

The sale on June 20 includes a superb collection of high quality items including Chinese ceramics, bronzes and Staffordshire pottery from the estate of a local collector, well known to the Chilcotts team.

Appropriately, one of the star lots is Angels, a signed Beryl Cook print showing nurses cheerfully attending to a hospital patient. Chilcotts will donate the commission from the sale of this...

Let's be honest; financial matters require guidance if we want to make profits and lead an independent lifestyle. You have to find the best tips and store them like some precious gems if your goal is to make profits off of your investment. However, this simple point of seeking advice and gathering tips is often overlooked by new bitcoin investors. They think that they have collected enough information by listening to their friends talk about how they made it big with bitcoin. But, overhearing some stuff won't make you able to achieve your dreams. Read the best-proven tips for making...

With the advent of the digitized age and the huge popularity of the internet, physical dating has seen a massive decline. The more conventional style of dating, while still prominent to a certain extent, is seldom utilized by younger couples, and if it is, it is only used after they have met online. Rarely does anybody meet in person anymore, and those that do are few and far between. The internet is a very convenient way to meet people and many great relationships have been made from the internet and have grown and flourished, seeing the respective parties falling hugely in love and...

There are countless ways to make money in this world, but not all are loved and endorsed by big guns in marketing and investing. Whenever a new way pops up that has the potential for giving profits, people are generally hesitant to try it. However, over the years, bitcoin has become an ideal way to make profits for new investors. People are curious to get more information and learn new legit ways to make insane profits with bitcoin investment. Here are the reasons why people love to invest in bitcoin.

Investing is easy

Yes, you read it correctly. Investing in bitcoin is...

These days, people turn to CBD oil UK , to prevent Arthritis symptoms. This common condition affects millions of people around the world. CBD oil can be a powerful weapon to fight pain and swelling caused by this disease.

It is important to know the cause of joint inflammation, for better prevention, so it could be avoided or at least managed a bit easier.

Arthritis is misunderstood by the huge number of public. It is a general name that many of us use to describe joint pain or disease. Important to know, that anyone can have it and there are...

She’s a no-nonsense enforcer whose job often involves keeping up to 30 testosterone-fuelled men in check and so it’s music to my ears when she says it’s okay to have an off day.

Exeter's Sara Cox is the only woman qualified to referee a Premiership Rugby match and she is quickly making a name for herself in the sport.

I caught up with her for an Astley Media #projectpositivity In Conversation With and found her in high spirits, despite, like most of us, being confined to home.

When I asked her for some tips on how us mere mortals could learn from the discipline...

Every company is sure to have its own branding. What is branding? Branding is a marketing practice used by companies in which they create a logo, name, symbols, or design that makes them easily distinguishable and identifiable. In doing so, branding also enables people to determine which product and services belong to the company as well. Branding is an essential part of a company as it leaves an impression on customers while allowing them to know what they can expect from your company as well. Branding also becomes a tool that allows customers to differentiate you from other companies...

Pubs and restaurants may have to ask customers to prepay for their meals if they are going to survive under social distancing measures, argues Phil Mills, head of food and drink at financial experts Old Mill.

Mills, who works with businesses across the food and drink sector, says he thinks things will have to change quite significantly if restaurants, pubs and cafes and their suppliers are going to continue to be profitable when the hospitality industry reopens to the public.

“We know that when pubs and restaurants are allowed to reopen, it will be very different. There...

A new £1.4 million award from the Wellcome Trust will help researchers at the University of Exeter understand the processes that link a pregnant mother’s obesity with health problems for her and her baby.

Obesity is known to be one of the most common risk factors for complications of pregnancy and birth. Now, Dr Rachel Freathy, at the University of Exeter Medical School, has been awarded a Wellcome Senior Research Fellowship to study human genetics data in babies, mothers and fathers to understand the mechanisms involved in causing these health problems, with a view to improving...