European Airlines at a Crossroads with Prof Keith Hayward FRAeS

After 20 years of liberalisation, Europe is effectively an open and free market for air travel. For European airlines this has been a mixed blessing. It has led to a massive reduction in the cost of flying around Europe, but it has put some long and familiar airlines under considerable pressure. The most powerful force for change has been the emergence of the Low Cost Carrier (LCC) that has created a new thirst for air travel, but whose business model has undercut many of the legacy carriers’ profits. With their long haul business now threatened by aggressive airlines in the Middle and Far East, as well as re-invigorated and rationalised US carriers, the European legacy airlines must look to rethink their business strategies or exit the market.

ABOUT PROFESSOR KEITH HOWARD
Professor Keith Hayward has been a Fellow of the Royal Aeronautical Society since 1986. He is also an Associate Fellow of the Royal United Services Institute and a corresponding member of the French Air and Space Academy. In 1997 he joined the Society of British Aerospace Companies (SBAC) as Head of Economic and Political Affairs where he led the analytic and government representation programme. Since 2004 he has been Head of Research for the Royal Aeronautical Society where he is responsible for leading the Society’s public consultation activities as well as conducting a programme of independent research. This has included work on the UAS industrial system, the Chinese Aerospace industry, US-European defence trade, UK Airports Policy, Open Skies and other aviation issues.

THE ROYAL AERONAUTICAL SOCIETY
The Royal Aeronautical Society is the world’s only professional body dedicated to the entire aerospace community. Established in 1866 to further the art, science and engineering of aeronautics, the Society has been at the forefront of developments in aerospace ever since.

ABOUT THE VENUE
Flybe Training Academy was opened in 2011 by the Rt. Hon George Osborne MP. The fully approved EASA part 147 facility includes; 26 purpose-built classrooms, large conference suite, a simulator hall and cabin crew training hull. The academy offers a range of technical, pilot and cabin crew training courses as well as an extensive programme of customer delivery courses, business qualifications and training events for schools and colleges. The academy is conveniently located at Exeter International Airport.

THIS EVENT IS FREE TO ATTEND. FREE ON-SITE CAR PARKING.