Are you using mobile marketing for your business?
The world of online marketing is constantly moving at a fast rate. As soon as a new medium arrives, there are new and innovative ways to use marketing. Also, the explosion of the mobile phone has meant that people are spending increasingly more time glued to their little screen than on their PC or laptop, meaning it is becoming a greater marketing platform as the days go by.
The way mobile marketing works is slightly different to other platforms, and, therefore, you need to understand this to get the best out of it. Here are a few tips to using mobile marketing for your business.
Why do you need Mobile Marketing?
With more people using their mobile phones for all kinds of things, it’s becoming the most popular way for consumers to view ads. If you want to get your advertisement seen, customising it for the mobile or tablet is a necessary option.
It can be a good addition to the traditional ways of driving visitors to your site such, and companies like clickintelligence.com can help with this across any platform.
However, this doesn’t mean you should abandon the more traditional types of marketing, but, adapting your strategy to include mobiles is certainly something you should be doing.
Types of Mobile Marketing
You can advertise in a number of ways when using mobiles, but the one you choose depends on who you want to target.
- App Based Marketing uses apps available on the Google and Apple app stores to display your advertisements. With apps being downloaded and used millions of times, the potential reach is huge.
- In-Game marketing works in a similar way to App Based marketing, except the ads are shown during the game. They can appear at any time, so there is a lot of potentials for people to view. You can have banner ads that pop up at the bottom of the screen or whole screen ads that people have to click to close.
- Location based marketing uses the location of the mobile to send advertisements to the user. This can be a good way of drawing people to your local store or business address. It may also make the ad more relevant to the user.
Overall, you can see why more businesses are using mobile marketing, as the opportunities are widespread.
Google Adwords
A lot of businesses use Google Adwords for their marketing campaign. It can be a very useful tool and drive traffic to your site. However, the number of times it displays the ad depends on your pricing plan.
A few years ago, Google added mobile ads to Adwords so that they would show up in mobile searches as well as the traditional avenues. You can adjust your bids according to the device on which it appears to cater for each audience.
There are many ways you can get your marketing campaign online, and this is continuing to expand. To be successful, you need to consider each area of marketing in its own right. Otherwise, you may be missing out on a golden opportunity to grow your business. There is no doubt though that mobile marketing is already the way forward.
