Burts Chips announces sporting partnerships
Artisan snack producer Burts Chips has announced a series of sporting sponsorships for 2014 which will see the brand supporting sporting events.
Running throughout the current British Touring Car Championships (2014 season), Burts Chips is proud to be an official sponsor of the Motorbase Performance squad with branding for Burts Chips featuring across the Motorbase team helmet, along with prominent wing mirror branding of a touring car.
With 20.5 million UK TV viewers and 55 million people listening to the championships via the airwaves, the British Touring Car Championships is the UK’s premier race series. And with record trackside audiences totalling 373,000 visitors in 2013, the geographical spread of events at all of the country’s major sport venues provides a fantastic opportunity for nationwide engagement.
Kicking off at the start of the upcoming season (September 2014 – April 2015), Burts Chips also announces its sponsorship of the Exeter Chiefs, the West Country’s Premier Rugby Club.
In addition to sponsoring the team’s captain, Dean Mumm pictured), prominent branding for Burts will be visible alongside the perimeter boards on the touch lines at Sandy Park Stadium.
With 10 million UK viewers throughout the season and 11,000 spectator capacity at the stadium, sponsorship of the Exeter Chiefs offers Burts excellent nationwide exposure amongst their core demographic as well as generating wider brand awareness.
Leane Bramhall, Marketing Director at Burts Potato Chips, comments: “With crisps the snack of choice for many when watching their favourite sport, we’re delighted to support the Motorbase Performance team and Exeter Chiefs Rugby Club. The determination of both teams to play to win provides the brand with a perfect platform to communicate our like-minded rationale to always ‘do it right’, making our sponsorships a natural fit for the brand as well as boosting Burts brand awareness across the UK.”
David Bartrum, Motorbase Performance/Airwaves Racing Team Principal, comments: “Motorbase Performance is delighted to welcome Burt’s Chips on board as a new team partner for the 2014 Dunlop MSA British Touring Car Championship campaign. Burt’s is a great British brand with a fantastic product range that perfectly complements our other partner brands. We share the same passion and drive, always striving for the best result.
“We’re proud to be able to introduce Burt’s to a wider audience within British motorsport and look forward to a long and successful partnership.”
Chris Bentley, Corporate Sales at Exeter Chiefs, comments: “The team are thrilled that Burts Chips have decided to sponsor the Exeter Chiefs. As a local company we share the same heritage and love of the South West, as well as echoing their ethos of striving to be the best. What better way to enjoy for our supporters to enjoy our matches next season than with a packet of Burts.”
Both sponsorships will be integrated into the brand’s wider marketing, PR, social media and digital campaigns for 2014/15 in the form of consumer competitions and additional sporting activities.
