Exeter shoppers rack up 4.2 billion Nectar points

As Nectar - the UK's largest loyalty programme, with 18.5 million collectors - celebrates its 10th birthday, new data has revealed that Sainsbury’s customers in Exeter could have accumulated as much as an estimated 4.2 billion* points since Nectar began. The figure is equal to £21 million to spend in store - enough to buy 14 million chocolate birthday cakes or 1 million bottles of champagne! 

Since the loyalty programme launched in 2002, almost £2 billion worth of rewards have been collected. Rewards include money off shopping, travel, eating out, entertainment and homewares.

Andrew Mann, Director of Loyalty at Sainsbury’s said:

“Customers are concerned about the future and are always looking for ways to balance quality and price. At Sainsbury’s, we work hard to help our customers live well for less.  One way we do this is through Nectar.

“Nectar allows customers to collect points in Sainsbury’s and a range of partners and spend them on things they want: a big Christmas Shop in Sainsbury’s, a flight on Easyjet or a cinema ticket at Vue. It’s simple and rewarding, which is why in the last ten years, it’s become the UK’s biggest loyalty scheme.”

For more information on how to use your Nectar points to treat yourself with rewards from Sainsbury’s, visit www.sainsburys.co.uk/nectar