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Why taste blind? Our approach to tasting spirits
Blind tasting spirits isn’t just an exciting challenge of identifying distinctive characteristics—it’s also a way to strip away preconceptions, flashy packaging, and marketing hype. What’s left is the pure essence of the spirit itself—whether it’s delightfully memorable or, well, not quite to your taste!
Blind tasting has long been a trusted method for judges at awards ceremonies to avoid bias and focus solely on aroma and flavour. It’s also a popular activity among wine enthusiasts, offering individuals and groups the chance to explore, enjoy, and test their knowledge of the diverse wines...