Why location is the key to property success

Val Watson
Authored by Val Watson
Posted Saturday, September 14, 2024 - 6:25am

Are you buying property? Whether you're an investor looking to expand your portfolio or a first-time buyer keen to get on the ladder, knowing the importance of location is essential.

This guide will tell you why where you buy determines every other property-purchasing decision you make.

Location, location, location

The value of a property is linked to its location. The house prices in a postcode are influenced by a range of factors such as access to amenities, transportation links, and the overall character of the neighbourhood.

Schools also significantly impact property prices. For instance, homes for sale in the catchment area of the Ofsted ‘Outstanding’ Altrincham Girls Grammar School in Greater Manchester cost 223% more than those outside of the catchment area

So, before committing to a property, consider your lifestyle needs and priorities. Do you thrive in a bustling urban environment with vibrant nightlife and cultural activities? Or do you prefer the tranquillity of a suburban setting, ideal for raising a family? Quick commutes and access to green spaces are also key considerations.

Future potential

When evaluating a location, it's important to think beyond your immediate needs and consider its future potential. Areas undergoing regeneration or infrastructure development can offer growth opportunities. If there are new transport links or commercial centres, for example, these can transform a previously overlooked area into a property hotspot.

Understanding demographic trends can also inform your decision. Areas that attract young families or professionals often see a steady rise in property values.

Understanding the market

Is the area experiencing a surge in demand, or is there an oversupply of similar properties? Knowing the dynamics of the local market can give you an advantage when negotiating prices.

For example, in a buyer's market where there are more properties than buyers, you may be able to secure a better deal. But in a seller's market, being aware of rising demand can help you act quickly and decisively. Keeping an eye on property prices, rental yields, and occupancy rates will enable you to spot undervalued properties and potential investment opportunities.

Potential up and coming areas in the UK

  1. Bristol

Bristol is a city on the rise, fuelled by its thriving tech and creative industries. The city's vibrant culture, beautiful parks, and proximity to the countryside make it a sought-after place. Over the years, property prices in Bristol have consistently appreciated, making it a solid investment choice.

  1. Manchester

Manchester has firmly established itself as a major economic hub, attracting businesses and talent from across the globe. The ongoing regeneration projects are transforming the city centre and surrounding areas, boosting its appeal.

Strong rental demand from students, professionals, and families ensures high occupancy rates, making Manchester a prime location for property buyers.

  1. Liverpool

Liverpool's rich culture, including its striking waterfront and musical heritage, plus its top-flight football teams, continue to draw visitors and residents alike. The city has undergone significant regeneration, improving its infrastructure and amenities.

With relatively affordable housing options compared to London and other major cities, Liverpool presents an enticing proposition for investors.

  1. Middlesbrough

Middlesbrough is undergoing a significant transformation, driven by investments in infrastructure, culture, and education. Its proximity to cities like Durham, Newcastle and Leeds, combined with excellent transport links, makes it a strategic location.

Despite these advantages, Middlesbrough remains relatively affordable, offering attractive opportunities for both first-time buyers and investors buying new homes in the area.

  1. Leeds

As a major economic centre, Leeds offers a diverse range of industries and a high quality of life. The city has excellent amenities, parks, and cultural attractions, making it a desirable place to live. Its strong connectivity to other major UK cities further enhances its appeal, especially for commuters.

If you’re about to begin your property search, use the location as your starting point and everything else will fall into place.

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