Michelmores unveils new brand alongside launch of Destination 2030 strategy

UK law firm Michelmores has announced the launch of its new strategy, unveiled alongside a new visual identity to reflect its sustainable ambitions.

At the heart of the Firm’s new Destination 2030 strategy is a solutions-driven ambition to develop a more diverse, equitable, and engaged business, with a vision that delivers both profit and purpose.

With the aim of becoming the destination law firm for enterprises and individuals navigating change to find a positive future, the firm plans to build on its strengths and equip its people with the resources, tools and mindset that best serves the evolving needs of its clients.

Tim Richards, Managing Partner at Michelmores, said: “Our new strategy provides us with a blueprint for what we stand for today – and where we are going in the future. We've sharpened our focus and honed our values, to help us to navigate a more positive future for our clients, our communities and our own business.

"We live in times of great change and uncertainty, so our vision is to guide our clients towards an enduring, sustainable and resilient future. I am genuinely excited about how we will be helping our clients to navigate change and opportunity, and to help them create more sustainable business models for the future."

Alongside the launch of its strategy, Michelmores’ also revealed its new brand, bringing a fresh, distinctive look and message, to help set the Firm apart from its competitors.

Tim Richards added: “The creation of our new visual identity has been an insightful process and we believe it better reflects the human, authentic and innovative approach we take with our clients, as well as our commitment to a sustainable future.”

Michelmores is approaching the end of its financial year in a strong position, seeing growth across the core private wealth, business and real estate groups.

This financial year, the Firm has also announced five senior lateral Partner hires across its Bristol, Cheltenham and London offices – with four of the five newly appointed partners being female.

Further supporting the Firm's gender parity aspirations, 43 percent of all Partners at Michelmores are female, with all four newly promoted partners in May 2022 being women.