Free online digital resources

Online marketing company, Loop, has launched a host of digital marketing resources that local businesses are able to access and use for free.

The Loop team has created an entirely new area on their website – called Your Content Central – which houses everything from e-books and films to cheat sheets and how-to guides.

Each resource has been written and designed by members of the Loop team, with the aim of offering insightful and useful online marketing tips and tricks for businesses of all sizes.

Creating Your Content Central has also proved an opportunity for the Exmouth-based company to champion its content-based approach to marketing. It is an approach that acknowledges how people go on the web to look for useful information and solutions to problems, and don’t want to be interrupted by over-bearing sales agendas or brow beaten by advertising.

Loop director, Richard Wynn, explains: “If you generate and share compelling content over the web it will get you noticed and build credibility amongst your audiences, helping them make that mental leap from liking what you say to want to do business with you.

“What’s more, search engines will reward websites with higher rankings if they regularly publish content that’s of a good quality and original; while content gives you something meaningful to share and talk about over social media.

“Content makes the world-wide-web turn and effective online marketing is almost impossible without it,” adds Richard. “So we've made it our business at Loop to put content at the heart of what we offer, what we do and how we work.”

Visit Your Content Central at www.loopcentral.co.uk/resources