Next launches first new full-range lingerie room in Exeter

Next has opened a stunning new lingerie room in Exeter's Princesshay Shopping Centre.

It’s the first one to launch that brings the entire Next lingerie range together. Before, products were restricted to online, but now new styles and services such as g-cups, shape solutions and a fully functional fitting service will be available in-store.

A Next spokesperson said: “Not only did we want to provide a greater lingerie selection in-store, but we were keen to improve the customer shopping experience. We want a clear destination for lingerie that will be in a discreet setting within Next stores.”

The luxurious new room is clearly defined, with clean and sophisticated décor that gives customers that boutique atmosphere. This exciting new concept will be rolled out to over 45 stores nationwide by the end of this year.

This season Next Lingerie brings plenty of newness with exciting designs and new shapes. Lace has balcony, plunge and demi half pad shapes that are updated with the new circle lace design. The premium silk and satin collections bring a new set of luxury bra and briefs that can be co-ordinated with soft dressing pieces.

While another new addition for AW13 is the ‘perfection range’ – packed full of comfort, these non-wired bras not only offer great looks but even better support. Plus, Next Lingerie will now be available up to G cup, in a range of shapes and designs that are luxurious and stylish.

In addition, the store will also be extending its menswear department to bring even more products such as city tailoring and printed t-shirts. Opening hours of the store are Monday to Friday 9am-8.30pm, Saturday 9am-8pm and Sunday 11.30am-5.30pm.